The majority of Seattle businesses can achieve more growth with Seattle SEM – search engine marketing. Search engine marketing is a internet marketing technique that seeks to increase the visibility of a WP website by increasing the visibility of search engine results pages (known as SERPs).
Paid advertising is one of the techniques used by Jenn Mathews to ensure that mobile Seattle users going about their business near the Space Needle, Pike Place Market, Alki Beach, and West Seattle have all of the information that they need to connect with your business.
Jenn Mathews uses search engine optimization to optimize website content and website architecture to suit search engines and mobile users alike. The easier your WP-designed website is to find and rank by search engines like Google, the higher your search engine rankings and pay-per-click listings will be. All of these efforts translate into a growth strategy for your Seattle business.
What about the actual content on your website, though? Jenn Mathews knows the importance of coupling content marketing with digital marketing so that your company actually has something important to say to your current and potential customers. Content marketing forms the backbone of digital marketing in the sense that without content marketing customers would have a hard time making sense of your branding message.
Content marketing is analogous to branding but not quite the same thing. Instead of foregrounding your brand, content marketing is a form of digital marketing that seeks to stimulate interest in your company’s products and services without trumpeting your brand explicitly. The advantages to going about content marketing the right way are manifold.
When you provide relevant, interesting content to your current and potential customers that really hits home you position yourself as a company that is deeply attuned to your customers needs and desires. Content marketing also supercharges your search engine optimization, search engine marketing, and social media outreach in the sense that it provides the videos, blogs, and posts that will (hopefully) be shared and talked about.
The more that your business’s marketing is shared and talked about, the more that your business can grow. Content marketing forms the cornerstone of search engine optimization and search engine marketing, so it’s critical to get right.