Seattle SEO Consultant - (301) 799-JENN (5366) | SEOGoddess - Enterprise SEO Consultant | Serving Seattle, Tacoma, Vashon Island, and surrounding.

Digital Marketing

Home/Digital Marketing

Template: Business Case Enterprise SEO Tools – Executive Overview

Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]

365 Digital Marketing Tips – SEO, SEM, Social Media, WordPress and Analytics

365 Digital Marketing Tips - SEO, SEM, Social Media, WordPress and Analytics SEO is critically important. If your business success relies on people finding you through search, then SEO should be at the top of your marketing priorities list. You know the drill. It is impossible to generate new leads and business if no one [...]

Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing

Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]

Writing A Text Ad That Clicks and Boosts Sales

The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run the ad repeatedly, with the hope that it will create a memory attached to the product. Finally, keep in mind [...]

Five WordPress Themes That Will Enhance Your Business Profile

When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing your page and conflict with the content of the page itself. Yet, having a boring layout will deter viewers and [...]

Setting Up a WordPress Site with WordPress.com

Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two flavors. First is WordPress.com and second is WordPress.org. WordPress.com is both a company and website that run multiple WordPress blogs. [...]

Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy

To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]

Is your site ready for another Penguin Update?

The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]

What Are Breadcrumbs and How Do They Benefit SEO?

Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]

Server Codes

Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]

Adwords Expert

Google Adwords is an online advertising and marketing platform that can be tailored to your advertising budget and marketing goals. But that doesn't mean that it is easy to learn to use Google Adwords successfully! In fact, since you pay each and every time your brand or ad is displayed, you want to hit the [...]

Are you still using Twitter for your social media marketing?

It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]

Google’s April 21st Deadline

...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.

Corporate Social Media – how to champion social media marketing strategies

Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]

Social Media 101

Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]