Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]
365 Digital Marketing Tips - SEO, SEM, Social Media, WordPress and Analytics SEO is critically important. If your business success relies on people finding you through search, then SEO should be at the top of your marketing priorities list. You know the drill. It is impossible to generate new leads and business if no one [...]
I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition to my years in experience helping small to medium sized businesses. What I have learned over the last 20+ years [...]
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants the information highway to be as uncluttered as possible. It wants users to find the products, information, and services they [...]
Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates in 2018, it only stands to reason that more are on the way. SEO professionals are tasked with developing and [...]
How to Master the Art of Local SEO Marketing in Seattle If you are a local business owner in Seattle, you need to be on the web. The sooner you master the basics of digital marketing in Seattle, the sooner you will see a major increase in your profits. The time for you to get [...]
Knowing how to write a social media marketing plan the virtually endless opportunities for advancement of new values enhanced by technological inputs led to priority in channel marketing strategy. Social media networks now serve as core elements in a standard marketing campaign decision.
By effectively applying these SEO tips, you can boost the ranking of your webpage, increase readership, maximize authentic traffic, and greatly increase the credibility and success of your webpage.
The three most common social media websites today are Facebook, Twitter, and Pinterest. All of these websites offer some form of platform searching, which can provide vital insight into connecting with your current customers and grabbing the attention of potential future clients.
We expect that marketers will continue to exploit Twitter's hashtags for years to come. So now is the time to start using some of your own and increasing the size of your audience.
Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.
Many SMBs (small and medium-sized businesses) hire staff to handle their online marketing by developing successful strategies to drive more traffic to the company’s website.
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The problem is that many people are using the old SEO mentality of trying to tweak their keywords for the best [...]
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run the ad repeatedly, with the hope that it will create a memory attached to the product. Finally, keep in mind [...]
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have been fortunate enough to build plenty of websites from the ground up discover the powerful flexibility and ease of use [...]
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing your page and conflict with the content of the page itself. Yet, having a boring layout will deter viewers and [...]
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a great interface that makes updating and maintaining your site easy. That said, there are a handful of things you need [...]
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set up a WordPress site to the point where it is customized and ready for content. At first this may take [...]
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two flavors. First is WordPress.com and second is WordPress.org. WordPress.com is both a company and website that run multiple WordPress blogs. [...]
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing your own Themes or creating Plugins. We have installed many Wordpress sites for clients that we have it down to [...]
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can always do that later. In fact, this way you can take the time and play with Wordpress to get it [...]
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL Database Wizard icon Create a Database and enter the database name - click "Next Step" Create Database User(s) and enter [...]
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When you are planning to launch a start up company and you want to succeed, using free WordPress themes for the [...]
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. You can start out with something as simple as the marketing objective and then go through the template to determine [...]
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers and then retain them with this marketing plan example. You can download or purchase many marketing plan examples online to [...]
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]
Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]
Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]
Google Adwords is an online advertising and marketing platform that can be tailored to your advertising budget and marketing goals. But that doesn't mean that it is easy to learn to use Google Adwords successfully! In fact, since you pay each and every time your brand or ad is displayed, you want to hit the [...]
WordPress is a great system for publishing, not the least because its open source nature means that anyone can code up a plugin that extends the functionality of the basic software. These plugins are perfect for helping you get more out of WordPress. For example, it is possible to get SEO plugins that give you [...]
Many companies are wondering how to use social media for marketing purposes. They've seen other companies with their Facebook Pages and Twitter accounts, but most don't quite know what to do with them. We're going to walk through the basics of getting set up on these social media channels with an understanding of how to [...]
It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]
...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.
Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]
Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]