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Is a Blog social media?

This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]

Why Social Media?

Despite the latest growing popularity in social media marketing, many businesses still ask the question "Why social media?". The most simple answer is that if a company isn't managing their social media, then their customers will manage it for them. In retrospect, why not let your customers do all the work - right? Then you (as [...]