Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]
I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition to my years in experience helping small to medium sized businesses. What I have learned over the last 20+ years [...]
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants the information highway to be as uncluttered as possible. It wants users to find the products, information, and services they [...]
Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates in 2018, it only stands to reason that more are on the way. SEO professionals are tasked with developing and [...]
By effectively applying these SEO tips, you can boost the ranking of your webpage, increase readership, maximize authentic traffic, and greatly increase the credibility and success of your webpage.
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]
Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]
Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]
...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.
As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]
Perhaps you have a website that you want to optimize for the best possible placement in the search engine results pages (SERPs). Or, maybe you're new to learning about search engine optimization (SEO) and you're trying to learn the lingo that search engine optimizers (SEOs) use when discussing various aspects of their jobs. Either way, [...]