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Template: Business Case Enterprise SEO Tools – Executive Overview

Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]

Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing

Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]

Is your site ready for another Penguin Update?

The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]

What Are Breadcrumbs and How Do They Benefit SEO?

Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]

Server Codes

Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]

Google’s April 21st Deadline

...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.