Paid Search Marketing

I’m Ready To Talk To Jenn!

Recent Enterprise SEO Clients For Seattle SEO, SEM and Website Engineering Development

American Marriage Ministries - Seattle SEO and SEM Client
Casago Logo - SEO and Engineering Client
hint Water Logo - SEO Client
Microsoft Logo - Seattle SEO Client
Pella Windows and Doors - Seattle SEO Client

Jenn’s built Wappow into a completely unique events company around internet marketing, with a truly outstanding set of conferences and workshops. And she practices what she preaches: Jenn uses social media to continuously grow Wappow. She’s creatively built a huge following online and off. When I started attending and speaking at her small-format workshops, she had 5-8 people. Now, she has 20-30! And Wappow’s Hawaii and San Francisco conferences are some of the best educational investments I’ve made.

Ian Lurie, Portant Interactive

Creating Wappow! Events, Jenn Mathews has woven her gift for event planning into her passion: all things social media and all things people. She spins together workshops, networking events and conferences featuring industry leaders and top-tier technology trend-setters. If you are engrossed in search marketing, emerging media technologies, or other social media as part of your profession; or you just dig it on a personal level, check-out Wappow! as your go-to resource. ~Cindy M., Community Manager

Cindy Massey

Jenn is as good as it gets. She is incredibly organized and a superb planner. When I have worked with her, the event or project has gone as smoothly as possible, and the results were always a big win for us. Her SEO knowledge is among the top out there. When I have needed advice on SEO / Social Media, she has been quick to respond and has always given me the best advice there was for the question at hand.

Topher Kohan, CNN

Jenn’s deep experience and practical knowledge makes her a great business partner to work with in the search space. I’ve always enjoyed her positive attitude and willingness to problem solve.

Rand Fishkin, Moz

Jenn brought passion and energy to an area that needed, and (thanks to Jenn’s tireless efforts) got, the attention it deserved. In a short amount of time, we were able to identify the biggest issues facing our organic search efforts, prioritized them for value, and began to make sure that natural search optimization was on everyone’s radar as a critical element for our marketing efforts. Many SEO mavens know the ins and outs of making SEO work for a small company. But if you need someone with experience managing literally tens of millions of distinct URLs, you’ll quickly find out why she’s called “SEO Goddess”

Khan Klatt, McGraw Hill Education

Jenn is a master of all things digital. She gets paid search. She gets SEO She gets social media. And she gets how to rally organizations around executing these programs successfully. I’ve gotten to know Jenn over the years through conferences like the Search Insider Summit and have always found her POV’s insightful. I always look forward to catching up with Jenn for a little brain-pickin’ and industry gossipin’.

Aaron Goldman, 4C

Jenn is passionate about all things search. She is fanatical about staying on the cutting edge of online marketing and isn’t afraid to test the bounds of traditional marketing to find innovative, cost-effective ways to get results.

Maria Colacurcio, Starbucks

Jennifer’s expertise in search marketing was an asset to our online marketing activities

Paul Rosien, Concur

Jennifer is an expert in SEO with knowledge and willingness to step outside her field to get work done, whether it be designing or developing. She challenges her colleagues to create effective campaigns through testing, rather than guessing.

Jessica Mans, Concur

Jennifer is by far an SEO genius. She is a great person to work with given her ability to quickly build trust and relationships. Not only did she do wonders for our previous company, but she taught me a lot in the process. I strongly recommend Jennifer for any organization of any size.

Stephanie M. Jones, Classmates

I worked with Jennifer and I found she was very passionate about her projects and thorough about her ideas. I would recommend her to any interested employer.

Erich Schreck, Classmates

Jennifer really knows her stuff when it comes to SEO. She is very detail oriented in her analysis of ways to improve search result rankings. She produced detailed keyword analysis reports. In addition she spear headed many great projects to improve natural SEO for the site. She has a good technical grasp of web design as well which made it easier to talk with her about technical requirements and limitations on SEO projects. She is also just a lot of fun to work with.

Daniel Gardner, Disney Parks and Resorts

Jennifer is an extremely talented individual who knows how to get the job done. She is results-driven and loves a challenge. Jennifer is a team player, and motivates others to succeed.

Holly Heath, Classmates

I have known Jen for the past few years and it has a joy and privilege to have worked with her in the past year. Jen is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Jen is extremely knowledgeable in the pay per click campaigns, SEO & general web user experience. She has been a fantastic resource to rely on when creating & updating web pages. If you are ever needing SEO advice, contact Jen.

Michelle Fields, Burwell Enterprises

Had the pleasure of working briefly in the same team as Jennifer at Classmates. I was immediately impressed by the creative solutions she proposed (she is not the kind of person who remains blocked for long and is almost never stuck in a box) and by her high standards for natural SEO. Don’t just give Jen marching orders – ask her what needs to be done.

David Evans, Microsoft

Jennifer is one of the most passionate and knowledgeable SEO experts I have ever met. She has a great blend of skills and I would be gladly have her on my team again.

Thomas Wilson, Amazon

How The SEOGoddess Can Provides Effective Search Engine Marketing Results

When it comes to getting results online, a business needs to have an effective search engine marketing strategy. That includes having content that can help a business get ranked higher on search engines such as Google, Bing, and DuckDuckGo. One top search engine marketing specialist, Jenn Mathews AKA the SEOGoddess offers her experience and skills to help companies gain their marketing edge online.
To help companies understand the ever-changing world of marketing their business and services online, Jenn Mathews uses her extensive experienced to help her clients rank higher on major search engines like Google while keeping the price of paid search low.
Jenn has years of experience on how to use “White Hat” (ethical) strategies that will allow a business to rank higher on critical search terms. She is also astute at understanding the new emerging trends and occasional search engine algorithm changes that make staying on top of the first page of the search engine results page a challenge.
SEO expert Jenn Mathews helps her clients stay ahead of the game by constantly optimizing her client’s websites, refining her clients paid marketing campaigns and staying ahead of the curve when it comes to search engine trends. That means her clients are never “left behind” when it comes to the latest algorithm changes.
This allows Jenn’s clients to stay a step ahead of the competition and get more clicks, leads, and conversations for their business at a lower price. For companies that feel overwhelmed by the competitive world of online marketing, Jenn Mathews provides the peace of mind for companies seeking to get the most out of their online marketing dollar. Going forward, the SEOGoddess will continue to take on new clients and help them rise to the top of the first page of the most competitive and coveted search engine terms.

Adwords Expert

Google Adwords is an online advertising and marketing platform that can be tailored to your [...]

If you run a small business, one of your biggest challenges is figuring out how to best promote your company to customers. You need people coming to your website or walking in the doors of your business before you can succeed. While you could always try to throw a bunch of money at radio or TV ads, there have been many advancements in paid search engine marketing. Jenn Mathews has been optimizing paid search marketing campaigns to maximize every dollar spent, and setting up new accounts driving success right out of the gates for years. We work with small mom and pop brick and mortar shops, restaurants, and even startups with tight budgets all the way up through medium sized companies that need to make the most out of their slightly larger budget, to managing millions of key terms and extensive budgets coming up with dynamic means to optimize campaigns through database and internal warehouse data. Pricing can run anywhere from $500 per month on upwards depending on your monthly spend. We do also charge an initial optimization fee for existing campaigns, as well as a set up fee for new ones. All of our reports include your spend with Jenn so that you know you are still getting a full return on your investment.

What exactly is paid search engine marketing?

Paid search engine marketing is also sometimes referred to as just search engine marketing or pay per click marketing. You pay money by bidding on your focus terms that your audience is using to search for your product or services in a search engine (Google, MSN, and/or Yahoo!) to have your ads show up on the page.
For example, when someone types the phrase “rag dolls” into a search engine box and searches, they several results on rag dolls. On the side and top of the page, you’ll notice that ads for rag doll websites also show up. When someone clicks on one of the links in those ads, they are taken to the advertiser’s website. At that point, the advertiser pays a certain fee to the search engine for the traffic that was generated. The amount that the advertiser pays depends on the popularity of the keyword, and what other advertisers are willing to bid for it. With so many companies bidding on the same terms that you would like your ad to show up for, the prices tend to go up in order to show up in the top position. Jenn has extensive experience finding the terms that make the most sense to your users, that your competition may not necessarily be aware of. We will also pair those terms up with landing pages that exist on your website, and even design highly converting pages if you choose, to maximize your spend bringing a higher return on your investment.

Advantages

One of the big advantages of paid search marketing is that it brings in very highly-targeted traffic. When someone types “rag dolls” into a search engine, they are specifically looking for rag dolls. They aren’t interested in new cars or vacations at the moment, so a generic advertisement probably wouldn’t work. However, if someone is selling rag dolls, and they advertise a great deal on a rag doll and point the ad to a page that prices out rag dolls, it could generate a sale. This is where Jenn comes in. Jenn works to deliver exactly what people are looking for exactly when they are looking for it. With other methods of marketing, you use more of a blanket approach. Tossing as many darts at the dartboard hoping that eventually you’ll hit that bulls-eye, all while wasting money on people that just aren’t interested in your product or service.
A great beauty of search engine marketing is that you only pay for people who actually come to your website, which is why quite a lot of people call is PPC or Pay Per Click. Every time you pay the search engine company, you are paying for qualifying traffic. If you don’t sell something to the customer, it’s nobody’s fault but your own. With other methods of marketing, you are only paying for the opportunity to advertise and not for results.

Setting Daily Budgets

One of the nice things about paid search engine marketing is that you can start out with almost any budget. Most paid search engine marketing programs will allow you to get started with as little as a $5 per day budget. Utilizing this ability, Jenn and her team will try out a new strategy to ensure that your see results. Once we find a strategy that is working, we will recommend raising the budget and driving traffic through that campaign.  This makes it completely customizable so that in the company of any size can spend within their budget and still see results.

Getting Started

If you like the idea of trying out paid search engine marketing, let Jenn know, and one of our representatives will be happy to talk with you. We’ll get you signed up for an account with one of the popular programs out there and set up your campaign for you for a small fee. We can walk you through what we did, and how to manage your campaigns yourself, or we can manage it for you with the goal to increasingly optimize your campaigns to get the most out of your spend.

Better yet – you can hire Jenn to manage your paid search marketing and your search engine marketing. By having Jenn manage both we can optimize your website for the terms that are expensive and convert well, and focus your paid search on the terms you don’t quite see positions for naturally. The longer we work on the two together, the better your results will become long term.