Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
Beyond Keywords: The SEO Revolution with Natural Language Processing (NLP)
Explore the transformative world of Search Engine Optimization (SEO) as Natural Language Processing (NLP) reshapes the digital landscape. Uncover how NLP unlocks the power of conversational search, revolutionizing user experience and propelling websites to the forefront of search rankings.
A Symphony of Customer Journey Mapping in Modern Commerce
I explore the pivotal role of customer journey mapping in modern commerce, intertwining narratives from technology corridors and horse training realms. I delve into the profound impact of understanding user experiences, fostering connections, and driving growth through empathetic navigation of digital landscapes.
Jenn’s Articles on Search Engine Journal
Installing WordPress with Network Solutions
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing [...]
Hosting While Registering a Domain with Network Solutions
I highly recommend registering a domain and setting up your hosting with Network Solutions. Why? Well I have used them for many years as I set up my very first domain with them in 1997, [...]
Setting Up Hosting on Network Solutions
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can [...]
FTP – What It Means, How to Find It, and How To Use It?
When you're working with tech professionals you may have heard the three letter acronym "FTP" thrown around. Simply put, it's an age old system of transferring files through the internet, but it can be so [...]
Setting Up a WordPress Database Using cPanel
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL [...]
Registering a Domain Name on Network Solutions
Your Domain Name The Domain name is the www.yoursite.com that users will type in (or will most likely show up in the search results). If you haven’t thought of one yet, throw some ideas around [...]
Our Top 5 Free WordPress Themes
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When [...]
Marketing Strategy Templates
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. [...]
Using Pokemon Go to Benefit Your Business
Pokemon Go was released in July 2016, and quickly become one of the biggest mobile games of all time. While there has been some negatives in regard to the game that gets people out of [...]
Reaching Outside of Your Sphere – New Marketing
It simply is not possible to move a business forward in today's digital landscape without linking yourself to all of the most widely used Applications and social media outlets. However, a new business or one [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely [...]
Marketing Plan Example and Guidance
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers [...]
An Insider’s Guide to Writing a Business Plan
Are you interested in starting a business? Do you have a product or service that you would like to sell? The first step towards starting a successful business is writing a business plan. A well-crafted business [...]
Writing a Social Media Marketing Plan
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it [...]
30 Website Color Palette Ideas
In the 15 plus years I have been designing websites for clients I have often found there is a slight disconnect between what they have visioned inside their head compared to what I end up [...]
A New Batch Of Social Networking Sites To Shake Up The Day
The future of the web certain looks to be headed in a social direction and our hometown of Bellevue, WA is becoming all to familiar with them.. These days, people go online to view videos [...]
Using Quizzes to Boost Your Search and Social Marketing
Want to Make a Splash on Social Media? The Top Seven Tips for Using Quizzes to Boost Your Appeal and Reach Do you work in content marketing? Are you a social media manager for a [...]
Quality Guidelines Are Changing
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its [...]
Penguin Update Delayed Until 2016
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – [...]
SEO in 2016 – Are you Ready?
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having [...]
Google Search Analytics to Start Working Normally Soon
Over the last few weeks, Google Search Console has been experiencing some difficulties in updating the data on its Search Analytics. Logging in to your screen, you will realize that both the click data and [...]
Is your site ready for another Penguin Update?
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the [...]
Connecting To Your Customers
Connecting with your customers is vital when you are writing sales copy, and you must use a proven system to create the sales copy. Sales copy that speaks to your customer base will help you [...]
Five Ways to Get Your Customers to Listen
Customers are the most important parts of a business because they are the ones who make sales and prosperity increase. A business that wants to increase its sales numbers and customer numbers will want to [...]
Your Logo is More That Just a Pretty Image
When it comes to designing a logo, there are several things you need to consider. Logos are important: they are often the first thing that a customer sees when they interact with your brand, so [...]