SEO is the Art of Drawing Visitors to Your Website
To begin with, SEO (Search Engine Optimization) is a set of tactics and techniques that is designed to do two things: Draw the maximum amount of attention to the content that you post on your web and then draw those attentive viewers straight to your website.
The first step is learning the keywords that people use when they are online shopping for goods and services. Learning the keywords and using them in the correct proportion is the initial lesson that a reputable Seattle marketing consultant will teach you.
The point of employing these keywords in your online content is to get ranked as near as possible to the top of the results in all major search engines, such as Google, Yahoo, Bing, and the like. The more often your content shows up near the top, the more often people will click on it to go to your site. The more visitors you have, the more sales you will end up making. It’s practically as simple as that.
The Seattle SEO expert that you hire will also teach you how to extend these principles to other areas of online marketing, such as PPC ads. The more you learn about how to market on the web, the more you will ensure the long term success and survival of your business.