Search Engine Optimization (SEO)

Elevate Your SEO Strategy with

Expertise, Precision, and Proven Results.

Jenn Mathews excels in leading global SEO strategies, driving revenue, and mentoring teams. She is a meticulous multitasker specializing in technical SEO, optimizing performance, and resolving issues. Her analytical skills and product management focus ensure customer-centric experiences. Proven to boost traffic, Jenn’s work at Nordstrom, Groupon, GitHub, and RingCentral significantly increased organic traffic in both B2B and B2C, making her the top choice for results-driven SEO.

Schedule time with Jenn

Companies Jenn has worked for

Groupon logo - SEOGoddess Employer
Nordstrom logo - SEOGoddess Employer
ADP logo - SEOGoddess Employer
Smartsheet Logo - SEOGoddess Employer

Four fundamental components stand out in ensuring a successful SEO strategy:

  1. Technical SEO
  2. On-Page SEO
  3. Off-Page SEO
  4. Content Strategy

Each component is crucial in improving a website’s visibility and ranking on search engines like Google. Jenn approaches website optimization systematically and strategically, ensuring each of the four critical components is addressed comprehensively.

SEO Consultant for B2B SaaS and B2C eCommerce

Jenn Mathews, also known as SEOGoddess, has a proven track record of leveraging SEO principles to benefit businesses of all sizes. Whether you need a consultant to enhance your SEO program or an individual contributor to lead your team, Jenn provides strategic, easy-to-follow optimization plans. As an exceptional leader, educator, and mentor, Jenn ensures clear communication and effective execution. She stays current with the latest trends, focusing not only on Google and Bing but also on Amazon and AI platforms like ChatGPT.

Jenn’s comprehensive approach accelerates growth, driving targeted organic traffic, increasing leads, and boosting revenue.

  • Crawl and Analyze Website

  • Keyword Analysis

  • Analyze Competition

  • Gap Report

  • Identify and Report on Opportunities

  • Actionable Items to Execute on

SEO is the Art of Drawing Visitors to Your Website

To begin with, SEO (Search Engine Optimization) is a set of tactics and techniques that is designed to do two things: Draw the maximum amount of attention to the content that you post on your web and then draw those attentive viewers straight to your website.

The first step is learning the keywords that people use when they are online shopping for goods and services. Learning the keywords and using them in the correct proportion is the initial lesson that a reputable Seattle marketing consultant will teach you.

The point of employing these keywords in your online content is to get ranked as near as possible to the top of the results in all major search engines, such as Google, Yahoo, Bing, and the like. The more often your content shows up near the top, the more often people will click on it to go to your site. The more visitors you have, the more sales you will end up making. It’s practically as simple as that.

The Seattle SEO expert that you hire will also teach you how to extend these principles to other areas of online marketing, such as PPC ads. The more you learn about how to market on the web, the more you will ensure the long term success and survival of your business.

Recent Enterprise SEO Clients For Seattle SEO, SEM and Website Engineering Development

American Marriage Ministries - Seattle SEO and SEM Client
Casago Logo - SEO and Engineering Client
hint Water Logo - SEO Client
Microsoft Logo - Seattle SEO Client
Pella Windows and Doors - Seattle SEO Client

Jenn’s built Wappow into a completely unique events company around internet marketing, with a truly outstanding set of conferences and workshops. And she practices what she preaches: Jenn uses social media to continuously grow Wappow. She’s creatively built a huge following online and off. When I started attending and speaking at her small-format workshops, she had 5-8 people. Now, she has 20-30! And Wappow’s Hawaii and San Francisco conferences are some of the best educational investments I’ve made.

Ian Lurie, Portant Interactive

Jenn is passionate about all things search. She is fanatical about staying on the cutting edge of online marketing and isn’t afraid to test the bounds of traditional marketing to find innovative, cost-effective ways to get results.

Maria Colacurcio, Starbucks

Jennifer is an expert in SEO with knowledge and willingness to step outside her field to get work done, whether it be designing or developing. She challenges her colleagues to create effective campaigns through testing, rather than guessing.

Jessica Mans, Concur

Jenn’s deep experience and practical knowledge makes her a great business partner to work with in the search space. I’ve always enjoyed her positive attitude and willingness to problem solve.

Rand Fishkin, Moz

Jennifer really knows her stuff when it comes to SEO. She is very detail oriented in her analysis of ways to improve search result rankings. She produced detailed keyword analysis reports. In addition she spear headed many great projects to improve natural SEO for the site. She has a good technical grasp of web design as well which made it easier to talk with her about technical requirements and limitations on SEO projects. She is also just a lot of fun to work with.

Daniel Gardner, Disney Parks and Resorts

Creating Wappow! Events, Jenn Mathews has woven her gift for event planning into her passion: all things social media and all things people. She spins together workshops, networking events and conferences featuring industry leaders and top-tier technology trend-setters. If you are engrossed in search marketing, emerging media technologies, or other social media as part of your profession; or you just dig it on a personal level, check-out Wappow! as your go-to resource. ~Cindy M., Community Manager

Cindy Massey

Had the pleasure of working briefly in the same team as Jennifer at Classmates. I was immediately impressed by the creative solutions she proposed (she is not the kind of person who remains blocked for long and is almost never stuck in a box) and by her high standards for natural SEO. Don’t just give Jen marching orders – ask her what needs to be done.

David Evans, Microsoft

Jenn is as good as it gets. She is incredibly organized and a superb planner. When I have worked with her, the event or project has gone as smoothly as possible, and the results were always a big win for us. Her SEO knowledge is among the top out there. When I have needed advice on SEO / Social Media, she has been quick to respond and has always given me the best advice there was for the question at hand.

Topher Kohan, CNN

Jenn brought passion and energy to an area that needed, and (thanks to Jenn’s tireless efforts) got, the attention it deserved. In a short amount of time, we were able to identify the biggest issues facing our organic search efforts, prioritized them for value, and began to make sure that natural search optimization was on everyone’s radar as a critical element for our marketing efforts. Many SEO mavens know the ins and outs of making SEO work for a small company. But if you need someone with experience managing literally tens of millions of distinct URLs, you’ll quickly find out why she’s called “SEO Goddess”

Khan Klatt, McGraw Hill Education

Jenn is a master of all things digital. She gets paid search. She gets SEO She gets social media. And she gets how to rally organizations around executing these programs successfully. I’ve gotten to know Jenn over the years through conferences like the Search Insider Summit and have always found her POV’s insightful. I always look forward to catching up with Jenn for a little brain-pickin’ and industry gossipin’.

Aaron Goldman, 4C

Jennifer is an extremely talented individual who knows how to get the job done. She is results-driven and loves a challenge. Jennifer is a team player, and motivates others to succeed.

Holly Heath, Classmates

I have known Jen for the past few years and it has a joy and privilege to have worked with her in the past year. Jen is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Jen is extremely knowledgeable in the pay per click campaigns, SEO & general web user experience. She has been a fantastic resource to rely on when creating & updating web pages. If you are ever needing SEO advice, contact Jen.

Michelle Fields, Burwell Enterprises

Jennifer is one of the most passionate and knowledgeable SEO experts I have ever met. She has a great blend of skills and I would be gladly have her on my team again.

Thomas Wilson, Amazon

I worked with Jennifer and I found she was very passionate about her projects and thorough about her ideas. I would recommend her to any interested employer.

Erich Schreck, Classmates

Jennifer is by far an SEO genius. She is a great person to work with given her ability to quickly build trust and relationships. Not only did she do wonders for our previous company, but she taught me a lot in the process. I strongly recommend Jennifer for any organization of any size.

Stephanie M. Jones, Classmates

Jennifer’s expertise in search marketing was an asset to our online marketing activities

Paul Rosien, Concur

What is SEO?

Are you a business owner who does the bulk of their marketing and selling on the web? If so, you need to have a firm grip of what SEO is. If you don’t, now is definitely the time for you to get up to speed. Mastering the art of localized, Seattle SEO is the best way to draw a whole new generation of customers to your website to buy your goods. So how does it work?

Your customers are trying to find you, and search engine optimization is the most cost effective way for them to locate your website. SEO is a dedicated method in which we analyze your website’s content, architecture, development, and traffic to establish a solid plan to draw search results. Of course it’s much more than that, and we’ll help you understand what it is that makes your website show up for the most valuable terms.

Jenn’s Articles on Search Engine Journal