Pella Windows and Doors
SEO – 2017
Pella is a window and door manufacturing company that also provides installation services and repairs. The website underwent a migration from an outdated CMS to a new one by a design firm which brought up many issues that needed to be addressed. Old URLs had changed to new ones with no 301 redirects in place. Pages were 404ing that shouldn’t be, duplicate content, parameters causing problems, and database errors were coming up frequently. Jenn performed a crawl on the site and addressed issues that were being reported in Google Search Console as well as her Xenu and Screaming Frog reports.
In the end, the team was very receptive to the suggestions made for fixes, and promptly created Jira tickets and pushed the work through. Jenn was in contact with the client regularly to ensure there weren’t any follow-up questions, and the issues were fixed without causing any more problems.