Studies have shown that users will tend to research before ever deciding to buy or commit to a service. During the research phase they may use a mobile smartphone, tablet laptop and even a desktop computer. Your website should work on all devices regardless of what page they are on, and should adjust accordingly if they access the same page on a different device as they share with their friends on other devices, or save the link to look on another device later.

With the majority of users on the internet accesing from multiple devices from tablets, laptops, PCs and mobile smartphones, it’s important for your website to not only look good on all devices but to encourage conversions and generate revenue accordingly. Responsive design is an approach to web page creation that makes use of the many flexible layouts, flexible images and styles. The idea behind responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.