SEOGoddess – Enterprise SEO
A champion for SEO in large corporations, making bold moves and communicating with teams to
get sh*t done.
Companies Jenn Has Worked Directly For
Jenn Mathews – SEOGoddess
Jenn Mathews is the leading expert in Enterprise SEO with over 20 years of search engine optimization experience. Also known as the SEOGoddess (since 2004), Jenn was previously GitHub’s SEO Manager as the company’s only SEO; previously directing SEO across the global organization at Groupon, managed the SEO team at Nordstrom, and other fortune 500 companies.
Her work at enterprise companies has made her an expert in technical SEO and an authority on developing overall strategy while championing SEO within a large organization. Jenn now shares her expertise as a mentor, an author for Search Engine Journal and various speaking events.
What is In-House SEO?
In-house SEO relies on your organization’s internal team of marketing professionals to carry out daily marketing and SEO operations.
Successes!
Reduction in technical SEO issues by 30% in 6 mo
Directed SEO team to $1.5B at 30% of the business
Increased revenue by over $500M YoY
Key player in establishing SEO SME program
Achieved 85% lift with data driven content
Recognized as trusted expertise in SEO by executive leadership
Jenn brought passion and energy to an area that needed, and (thanks to Jenn’s tireless efforts) got, the attention it deserved. In a short amount of time, we were able to identify the biggest issues facing our organic search efforts, prioritized them for value, and began to make sure that natural search optimization was on everyone’s radar as a critical element for our marketing efforts. Many SEO mavens know the ins and outs of making SEO work for a small company. But if you need someone with experience managing literally tens of millions of distinct URLs, you’ll quickly find out why she’s called “SEO Goddess”
Jennifer really knows her stuff when it comes to SEO. She is very detail oriented in her analysis of ways to improve search result rankings. She produced detailed keyword analysis reports. In addition she spear headed many great projects to improve natural SEO for the site. She has a good technical grasp of web design as well which made it easier to talk with her about technical requirements and limitations on SEO projects. She is also just a lot of fun to work with.
Jennifer is by far an SEO genius. She is a great person to work with given her ability to quickly build trust and relationships. Not only did she do wonders for our previous company, but she taught me a lot in the process. I strongly recommend Jennifer for any organization of any size.
Jenn is passionate about all things search. She is fanatical about staying on the cutting edge of online marketing and isn’t afraid to test the bounds of traditional marketing to find innovative, cost-effective ways to get results.
Creating Wappow! Events, Jenn Mathews has woven her gift for event planning into her passion: all things social media and all things people. She spins together workshops, networking events and conferences featuring industry leaders and top-tier technology trend-setters. If you are engrossed in search marketing, emerging media technologies, or other social media as part of your profession; or you just dig it on a personal level, check-out Wappow! as your go-to resource. ~Cindy M., Community Manager
Jennifer is an extremely talented individual who knows how to get the job done. She is results-driven and loves a challenge. Jennifer is a team player, and motivates others to succeed.
Jennifer is one of the most passionate and knowledgeable SEO experts I have ever met. She has a great blend of skills and I would be gladly have her on my team again.
Jennifer is an expert in SEO with knowledge and willingness to step outside her field to get work done, whether it be designing or developing. She challenges her colleagues to create effective campaigns through testing, rather than guessing.
Jenn’s deep experience and practical knowledge makes her a great business partner to work with in the search space. I’ve always enjoyed her positive attitude and willingness to problem solve.
I have known Jen for the past few years and it has a joy and privilege to have worked with her in the past year. Jen is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Jen is extremely knowledgeable in the pay per click campaigns, SEO & general web user experience. She has been a fantastic resource to rely on when creating & updating web pages. If you are ever needing SEO advice, contact Jen.
Had the pleasure of working briefly in the same team as Jennifer at Classmates. I was immediately impressed by the creative solutions she proposed (she is not the kind of person who remains blocked for long and is almost never stuck in a box) and by her high standards for natural SEO. Don’t just give Jen marching orders – ask her what needs to be done.
Jennifer’s expertise in search marketing was an asset to our online marketing activities
Jenn is a master of all things digital. She gets paid search. She gets SEO She gets social media. And she gets how to rally organizations around executing these programs successfully. I’ve gotten to know Jenn over the years through conferences like the Search Insider Summit and have always found her POV’s insightful. I always look forward to catching up with Jenn for a little brain-pickin’ and industry gossipin’.
Jenn’s built Wappow into a completely unique events company around internet marketing, with a truly outstanding set of conferences and workshops. And she practices what she preaches: Jenn uses social media to continuously grow Wappow. She’s creatively built a huge following online and off. When I started attending and speaking at her small-format workshops, she had 5-8 people. Now, she has 20-30! And Wappow’s Hawaii and San Francisco conferences are some of the best educational investments I’ve made.
I worked with Jennifer and I found she was very passionate about her projects and thorough about her ideas. I would recommend her to any interested employer.
Jenn is as good as it gets. She is incredibly organized and a superb planner. When I have worked with her, the event or project has gone as smoothly as possible, and the results were always a big win for us. Her SEO knowledge is among the top out there. When I have needed advice on SEO / Social Media, she has been quick to respond and has always given me the best advice there was for the question at hand.
Enterprise SEO is what Jennifer Mathews knows best.
Based in Seattle, SEO consultant Jenn Mathews, AKA SEOGoddess, works closely with enterprise SEO teams to look at the bigger picture and help champion SEO within the organization. Whether you hire Jenn for a a deep dive into technical and foundational issues or to help with an overall strategic plan for your enterprise SEO success the SEOGoddess will help you get s*** done. Jenn has a proven track record of navigating the red tape of a complex corporate environment and people skills that influence stakeholders into putting SEO at the forefront of priority has influenced billions in revenue from SEO.
Jenn’s Articles on Search Engine Journal
SEOGoddess Blog – Industry Updates and How To’s from the Enterprise SEO Expert
Template: Business Case Enterprise SEO Tools – Executive Overview
Having worked in-house managing large SEO Teams for enterprise level sites I often find myself [...]
How to Use Apache to Set a Reverse Proxy
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience [...]
Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing
Google is always on the lookout to provide the very best user experience for anyone [...]
Google’s Neural Matching SEO Algorithm
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already [...]
Digital Marketing Expertise
The SEOGoddes has worked with clients and companies small to large. From set projects for growth initiatives to monthly SEO management optimizing for local Seattle SEO or national and international efforts at an enterprise seo level.
Google Advertising (formerly Adwords), Bing Advertising, large corporate account using Kenshoo and various other tools. Jenn has optimized existing campaigns and managed under monthly contracts both as a consultant and managed teams in-house.
Jenn has a proven ability to look at the bigger picture when it comes to enterprise SEO. With her years of experience and positive personality along with her passion for SEO Jenn works with teams to establish a plan that makes sense for the organization.
Recent Enterprise SEO Clients For Seattle SEO, SEM and Website Engineering Development
- Microsoft’s Minecraft for Education WebsiteSEOGoddess2019-05-29T01:53:59+00:00
Microsoft’s Minecraft for Education Website
Working With Seattle Companies on Their SEO and More
Jenn’s Experience
Search Engine Journal – Author
2018-2021
Github – SEO Manager
2020-2022
Groupon – Senior Manager SEO
2019-2020
Nordstrom – Senior SEO Manager
2017-2018
ADP – Product Manager SEO, SEM, Social, Analytics
2012-2014
Wappow! – Founder
2009-2013
Smartsheet – Sr. Director of Marketing
2008
Classmates.com – SEO Manager
2006-2007
Visible Technologies – SEO Manager
2004-2006
SEO
Jenn Mathews (also known as the SEOGoddess) has extensive knowledge in SEO for both technical and content.The SEOGoddess
Jenn is able to identify complex issues that strengthen a website’s foundation for SEO and allows for growth in optimization around the latest in Google’s Rankbrain and neural matching algorithms.
SEM
Jenn will improve click through rates and cost per conversions to maximize paid search budgets.Paid Search Optimization and Management
Jenn has maximized paid search campaigns increasing CTR and Cost Per Conversions by 3x with budgets ranging from $15k/mo to upwards of $300k per month spend.WordPress
Jenn's has streamlined the process of creating and editing WordPress websites.WordPress Custom Setup and Basic Design
Jenn’s background in design and engineering coupled with her SEO expertise brings clients a clean, modern looking, easy to navigate website that converts customers efficiently.
Jenn was born and raised in Washington State with roots in Seattle that span back several generations. Jenn’s 4th Great Grandfather Thomas Mercer of which Mercer Island was named after, was one of the first settlers to the Seattle, WA area. Rev. Daniel Bagley and Son Clarence Bagley became a part of the family and a very integral part of Seattle’s history. Jenn’s Mother, Sarah Bagley, married Jerome E. Mathews, who is primarily responsible for the successful Kidder Mathews commercial real estate company. Jenn Mathews holds her maiden name to this day.
Jenn continues the family success by working with local businesses for their Seattle SEO strategies and for large companies in the Seattle, Tacoma and in-between locations. Jenn resides on Vashon Island working remotely for Microsoft under the GitHub brand. Jenn previously commuted several days a week to her job at Groupon in downtown Seattle, WA via the King County passenger ferry, and Nordstrom (that same commute) before that. Jenn has a proven track record of growing companies SEO from contributing to just under 10% of revenue for the business to a staggering 87% or more. When Jenn has the responsibility of managing paid search campaigns, SEO, analytics and work closely or manage the website and engineering team she directly impact a company’s revenue in a positive way year over year.
ENTERPRISE SEO – SEATTLE SEO and more
The SEOGoddess, Jenn Mathews, has lived in the Seattle area for the majority of her life. Jenn managed to spend some time in the heart of the tech industry’s silicon valley, San Francisco while she managed usedcars.com’s SEO, SEM, Social and Analytics but most of her work has been with Seattle based companies managing their enterprise SEO.
Previously managing SEO for GitHub, as well as managing the global SEO teams at Groupon, and the SEO team at Nordstrom making SEO a priority within both organizations contributing to over 30% of the business, prioritizing complete local optimization strategy efforts, and generating upwards of $1.4 billion in revenue.