How Does the SEOGoddess SEO?
Working with teams for over 20 years
Jenn Mathews has a strong history working in search engine optimization with a solid understanding in design and development that allows her to work across Design, Content, Engineering, Product, Growth and even Sales teams successfully. He 4 pillar approach allows Jenn to organize your company’s strategy into a series of executable tasks that coordinates with other teams driving them, and the entire business, to success.
In any organization that Jenn enters, she evaluates the current landscape, gets to know stakeholders, and learns as much as she can to align with the organization’s business priorities. Jenn then reviews current data from analytics to testing landscapes performed by other teams. In the case where market research has been completed, Jenn will spend time to understand the target audience and where those personas fit within the search landscape. From there, she look as keyword data to define where each lead type is within the buyer’s journey and match that with each keyword strategy, Jenn then works with existing content to organize based on those search trends to map to the buyer’s journey, and provide a flow that makes the most sense to the user. Where there are gaps, Jenn will work with the appropriate teams to fill in those gaps, or will drive projects to complete the work needed. The end result is a search landscape in which there is an answer for every question in Google in which the business can hook the user in and help them decide that buying from them is the best option. Ultimately resulting in an increase in overall revenue for the business.
Her latest successes in leading projects for SEO include GitHub’s comparison page dedicated to rankings where users might compare GitHub to their competitors. Being that the page was a pet project by CEO Thomas Dohmke at the time, many teams interjected their involvement in the project. This included a close partnership with the Product Marketing team, Brand and Content, Design, Legal, Engineering and many other teams and stakeholders weighing in on the outcome of the page. What had normally taken a project of this caliber several months to complete, took just 6 weeks with Jenn at the helm. The level of communication that Jenn introduced was a style that was adopted by other teams for efficiency and collaboration going forward. Jenn had several stakeholders providing feedback that included:
I’ve had the pleasure of working with Jenn at GitHub as our SEO lead. She is an amazing team player who is thoughtful, strategic and kind with a bias towards action. She’s been amazing to partner with both at the individual level and for my team members. She’s a great communicator and can align all stakeholders on the project at hand and make sure we stay true to our commitment.
Jenn is a natural leader and she’s done a fantastic job navigating some political situations and murky waters, while moving the extended project teams with her. She is direct, honest and friendly with her approach and she doesn’t sacrifice any of her signature kindness to get things done.
I’d love to get a chance to work with Jenn again and I highly recommend working with her!
In the same time frame that Jenn was working on the single page for the CEO at GithHub, she also launched a series of 15 pages in just a few short months that geared towards searches related to DevOps resulting in over 500k impressions per month.
Those pages include:
In 2021 Jennifer Mathews launched a website to test theories related to DevOps and Cloud Development terms for SEO that could be used to optimize for the GitHub marketing landscape.
The website is a prime example of Jenn’s careful approach to SEO when it comes to the companies she works for. When speaking to internal teams and offering recommendations, she not only draws on her over 20 years of experience, but she has often already tested out her theories and proven whether they will work or not.
As you can see the following pages are similar to the ones that were later developed on the GitHub website: