Working with teams for over 20 years
Jenn Mathews has a strong history working in search engine optimization with a solid understanding in design and development that allows her to work across Design, Content, Engineering, Product, Growth and even Sales teams successfully. He 4 pillar approach allows Jenn to organize your company’s strategy into a series of executable tasks that coordinates with other teams driving them, and the entire business, to success.
In any organization that Jenn enters, she evaluates the current landscape, gets to know stakeholders, and learns as much as she can to align with the organization’s business priorities. Jenn then reviews current data from analytics to testing landscapes performed by other teams. In the case where market research has been completed, Jenn will spend time to understand the target audience and where those personas fit within the search landscape. From there, she look as keyword data to define where each lead type is within the buyer’s journey and match that with each keyword strategy, Jenn then works with existing content to organize based on those search trends to map to the buyer’s journey, and provide a flow that makes the most sense to the user. Where there are gaps, Jenn will work with the appropriate teams to fill in those gaps, or will drive projects to complete the work needed. The end result is a search landscape in which there is an answer for every question in Google in which the business can hook the user in and help them decide that buying from them is the best option. Ultimately resulting in an increase in overall revenue for the business.
Her latest successes in leading projects for SEO include GitHub’s comparison page dedicated to rankings where users might compare GitHub to their competitors. Being that the page was a pet project by CEO Thomas Dohmke at the time, many teams interjected their involvement in the project. This included a close partnership with the Product Marketing team, Brand and Content, Design, Legal, Engineering and many other teams and stakeholders weighing in on the outcome of the page. What had normally taken a project of this caliber several months to complete, took just 6 weeks with Jenn at the helm. The level of communication that Jenn introduced was a style that was adopted by other teams for efficiency and collaboration going forward. Jenn had several stakeholders providing feedback that included: