Working with teams for over 20 years
Jenn Mathews has a strong history working in search engine optimization with a solid understanding in design and development that allows her to successfully work across Design, Content, Engineering, Product, Growth, and even Sales teams. Her 4 pillar approach allows Jenn to organize your company’s strategy into a series of executable tasks that coordinates with other teams driving them and the entire business to success.
In any organization Jenn enters, she evaluates the current landscape, gets to know stakeholders, and learns as much as possible to align with the organization’s business priorities. Jenn then reviews current data from analytics to testing landscapes performed by other teams. When market research has been completed, Jenn will spend time understanding the target audience and where those personas fit within the search landscape. From there, she looks at keyword data to define where each lead type is within the buyer’s journey and match that with each keyword strategy; Jenn then works with existing content to organize based on those search trends to map to the buyer’s journey and provide a flow that makes the most sense to the user. Jenn will work with the appropriate teams to fill in gaps where there are gaps or drive projects to complete the work needed. The end result is a search landscape in which there is an answer for every question in Google in which the business can hook the user in and help them decide that buying from them is the best option. Ultimately resulting in an increase in overall revenue for the business.