Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
Enterprise SEO Marketing: How to Do SEO for a Website & What Is Enterprise SEO?
How do you do SEO for a website and what [...]
Template: Business Case Enterprise SEO Tools – Executive Overview
Having worked in-house managing large SEO Teams for enterprise level [...]
Jenn Mathews, Author at Search Engine Journal SEO, Search Marketing News and Tutorials
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What Is Rank Transition & What Does It Mean for SEO? via @sejournal, @SEOGoddessby Jenn Mathews on February 19, 2019
Learn what rank transition is, according to Google's Ranking Documents patent, and what it means […]
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How & Why Google’s Neural Matching Is Impacting Your Site via @sejournal, @SEOGoddessby Jenn Mathews on May 28, 2019
Discover how Google's neural matching algorithm might be affecting your website. The post How & […]
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Local SEO for Enterprise Sites From 2004 to 2019 via @sejournal, @SEOGoddessby Jenn Mathews on July 29, 2019
Optimizing your enterprise website for local search? Here's a checklist to follow. The post Local […]
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The Difference Between an SEO Bug & a Feature Request via @sejournal, @SEOGoddessby Jenn Mathews on February 27, 2020
Here's how to understand the difference between a bug and a feature request when approaching […]
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How You Should or Shouldn’t Use Synonyms for SEO via @sejournal, @SEOGoddessby Jenn Mathews on March 23, 2020
Read on to understand when and when not to use synonyms for SEO. The post How You Should or […]
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Knowing When & How to Hire an Enterprise SEO Expert via @sejournal, @SEOGoddessby Jenn Mathews on March 26, 2020
Here's how to know if your organization needs support from an enterprise SEO agency or an […]
Seattle SEO – Optimizing for Local Searches in Seattle
I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition [...]
How to Use Apache to Set a Reverse Proxy
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants [...]
Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing
Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need [...]
Google’s Neural Matching SEO Algorithm
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates [...]
Digital Marketing for Seattle Companies
How to Master the Art of Local SEO Marketing in Seattle If you are a local business owner in Seattle, you need to be on the web. The sooner you master the basics of digital [...]
Learn How to Write a Social Media Marketing Plan
Knowing how to write a social media marketing plan the virtually endless opportunities for advancement of new values enhanced by technological inputs led to priority in channel marketing strategy. Social media networks now serve as core elements in a standard marketing campaign decision.
50 SEO Tips to Increase Ranking and Maximize Traffic
By effectively applying these SEO tips, you can boost the ranking of your webpage, increase readership, maximize authentic traffic, and greatly increase the credibility and success of your webpage.
Search Engine Optimization Explained
Search engine optimization is the process of improving visibility and access to websites and web content through the use of strategies that bring visitors the sites.
Platform Searches Benefit Search and Social Marketing
The three most common social media websites today are Facebook, Twitter, and Pinterest. All of these websites offer some form of platform searching, which can provide vital insight into connecting with your current customers and grabbing the attention of potential future clients.
Social Media for Small Business – Twitter
We expect that marketers will continue to exploit Twitter's hashtags for years to come. So now is the time to start using some of your own and increasing the size of your audience.
Social Media for Small Business – Facebook
Social media for small business and Facebook can help you find more clients and keep current ones interested.
Utilize Twitter’s Advanced Search
Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.
Effective Small Business Online Marketing Strategies
Many SMBs (small and medium-sized businesses) hire staff to handle their online marketing by developing successful strategies to drive more traffic to the company’s website.
Five Detailed Social Marketing Ideas and Tips
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
Social Media Marketing Plan: A Sample Strategy
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
Creating a Social Media Marketing Plan
If you want to succeed you will need this quick guide on how to create a social media marketing plan.
The Basics of Social Media for a Small Business
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
What is a Responsive Web Design? The wave of Responsive Design
One way to keep your web visitors' attention is to have the ability to display your web pages on multiple devices. The latest website design challenge is to provide content for different types of devices of varying sizes.
Starting a New Business
Writing a business plan is the most important part of the process of starting a business. Even if you just quickly write down your thoughts and ideas for what you want your business to be, it's good to have something in writing so you keep your focus.
Starting a New Business: Determining Legal Structure of New Business
When starting a business, you will want to know what form of business entity to establish whether it be a Sole Proprietorship, Partnership, Corporation, S Corporation, or Limited Liability Company (LLC). Your form of business will determine which income tax return form you will need to file each year.
Registering Your Business Name: Doing Business As (DBA)
An assumed name, trade name or DBA name is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.
Starting a New Business: Obtaining Your Federal Business Tax ID (EIN)
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity.
Starting a Business: Register for State and Local Taxes
Each state and locality has its own tax laws. I have added links below to key resources that will help you learn about your state tax obligations.
Employer Documents and Responsibilities
When setting up a new business, your tax documents can be overwhelming. We've outlined what you need to help you get organized and get started.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.