Why Hire the SEOGoddess?
Proven Track Record: Jenn has led SEO at large corporations, delivering consistent success and global strategies.
Significant Achievements: She drove GitHub’s user growth and fixed technical issues for a 30% SEO increase.
Expertise in Tool Implementation: Proficient in SEO tools like Botify, Brightedge, Conductor, seoClarity, SEMRush, and aHRefs.
Cost-saving Negotiation Skills: Saved $600k yearly through negotiations for tools that increased efficiency by 30%.
Collaboration and Communication Skills: Excelling in cross-team collaboration, improving SEO and website performance.
Jenn and Martin Splitt (Google) Talk
Are SEOs and Devs from different planets?
Jenn and Martin Splitt (Google) Talk
Are SEOs and Devs from different planets?
Jenn and Kirupa
SEOGoddess Blog – Industry Updates and How To’s from the Enterprise SEO Expert
Who is Jenn Mathews the SEOGoddess?
Jenn Mathews, the revered SEOGoddess, boasts over two decades of enterprise SEO expertise. Renowned for her pivotal roles at GitHub, Groupon, Nordstrom, and other Fortune 500 giants, she champions SEO within large organizations. With a profound understanding of technical SEO and strategy development, Jenn is a beacon of innovation in Seattle’s dynamic SEO landscape. As a mentor and author for Search Engine Journal, she shares her invaluable insights while speaking engagements inspire audiences worldwide.
Jenn operates remotely near Seattle on Vashon Island, orchestrating SEO triumphs with finesse.
Her enduring commitment to excellence continues to reshape the standards of Seattle SEO, empowering businesses to thrive online.
What is in-house SEO?
In-house SEO involves internal marketing teams managing daily SEO tasks. This setup employs full-time SEO professionals, like SEO Managers or Specialists, handling various aspects such as technical SEO and content optimization. With over 15 years’ experience at companies like Microsoft and Nordstrom, Jennifer Mathews highlights the complexity of navigating corporate structures and championing SEO internally. Expertise in in-house SEO demands direct, hands-on experience within organizations, distinguishing it from agency-based approaches.
Why Hire Jenn?
Technical Proficiency: Handling technical SEO with experience in HTML, CSS, JSON, XML, and Python.
Strategic Vision: Defined global SEO strategies, securing leadership buy-in and prioritizing SEO.
Leadership and Management Skills: Managed cross-functional teams, showcased strategic thinking and leadership.
Commitment to Ethical Practices: Advocated for ethical SEO, ensuring sustainable growth and brand reputation.
Predictive Analytics Mastery: Utilizing predictive analytics to forecast Google’s algorithm changes, staying ahead of trends, and optimizing for future success.

Jennifer is one of the most passionate and knowledgeable SEO experts I have ever met. She has a great blend of skills and I would be gladly have her on my team again.
Jennifer really knows her stuff when it comes to SEO. She is very detail oriented in her analysis of ways to improve search result rankings. She produced detailed keyword analysis reports. In addition she spear headed many great projects to improve natural SEO for the site. She has a good technical grasp of web design as well which made it easier to talk with her about technical requirements and limitations on SEO projects. She is also just a lot of fun to work with.
Jennifer is by far an SEO genius. She is a great person to work with given her ability to quickly build trust and relationships. Not only did she do wonders for our previous company, but she taught me a lot in the process. I strongly recommend Jennifer for any organization of any size.
Jenn is a master of all things digital. She gets paid search. She gets SEO She gets social media. And she gets how to rally organizations around executing these programs successfully. I’ve gotten to know Jenn over the years through conferences like the Search Insider Summit and have always found her POV’s insightful. I always look forward to catching up with Jenn for a little brain-pickin’ and industry gossipin’.
Jennifer’s expertise in search marketing was an asset to our online marketing activities
Elevating Brands Through Expert SEO Strategies
Jennifer Mathews, esteemed as SEOGoddess, spearheads SEO in Seattle. Recognized for her mastery in enterprise SEO, Jennifer collaborates closely with corporate entities to craft meticulous strategies, prioritizing SEO as a cornerstone of organizational success.
In the heart of Seattle’s tech scene, Jennifer Mathews, SEOGoddess and descendant of pioneer Thomas Mercer, epitomizes transformative SEO expertise. Jennifer’s impact resonates across esteemed institutions, from GitHub to Groupon and Nordstrom, leading SEO teams to substantial user growth and fostering enduring partnerships. Her consultancy services, tailored for Seattle’s diverse corporations like Microsoft and Linksys, elevate brands with trust and transparency.
Rooted in Seattle’s pioneering spirit, Jennifer’s journey blends heritage with innovation, mirroring the city’s dynamic tech ecosystem. At GitHub, her leadership yielded a 30% increase in SEO users, while at Groupon and Nordstrom, she championed SEO as a pivotal driver of success, renegotiating contracts and addressing technical issues.
Beyond professional endeavors, Jennifer’s lineage connects her deeply to Seattle’s history, embodying its ethos of resilience and forward-thinking entrepreneurship. As a beacon of excellence and integrity, Jennifer Mathews stands ready to propel your digital strategy to new heights. Embrace Seattle’s legacy, hire Jennifer Mathews, and unlock the full potential of your digital endeavors.
Planning Your SEO Strategy

Unlock the power of Enterprise SEO with Jenn Mathews’ guide.
Tailored for large organizations, it distills complex strategies into actionable steps aligned with the latest trends and Google updates. From technical SEO to cross-team communication, Mathews provides a roadmap for success.
Emphasizing adaptability, her guide equips marketers at all levels with practical insights to thrive in today’s digital landscape.
Access the guide to elevate your organization’s SEO efforts and drive meaningful results.
Unlocking excellence – Jenn Mathews leads the way
Jenn Mathews’ portfolio
Consulting clients include:





Seattle SEO maven: Jenn Mathews’ Enterprise SEO journey
Jenn Mathews, the SEOGoddess, calls Seattle home, with brief stints in Silicon Valley managing usedcars.com’s SEO, SEM, Social, and Analytics. Her focus remains on Seattle, where she led SEO for GitHub, directed global SEO teams at Groupon, and managed Nordstrom’s SEO division.
In both GitHub and Groupon, SEO contributed over 30% to the business, yielding $1.4 billion in revenue. Commuting regularly into Seattle, Jenn operates from the bustling office on 3rd Street, shaping digital landscapes with her expertise. Her unwavering commitment to excellence defines her Seattle-based journey, propelling businesses to new heights through strategic optimization and innovative approaches.