The SEOGoddess’ approach is three fold:
Listen
Jenn Mathews (or a team member) will setup a consultation with you and anyone else involved with your company. Whether you have not gotten started, you have just hired Jenn (or a team) to manage SEO or you have a well established strategy and need help executing it works within the organization’s structure to help obtain established goals.
Evaluate
Jenn will spend many hours analyzing at all the data, the chatter, the successes, the misses, and everything you have shared with her to come up with a firm evaluation of where you are, and where you could be before beginning any work with your teams.
Recommend
In the end Jenn will come up with recommendations for you. Where Jenn’s recommendations differ from other SEOs is that she doesn’t silo your strategies. All recommendations will show you where your strategies can, and will work, together as one cohesive approach.