Jenn Mathews is not only our CEO and co-founder, but she wears many hats regarding online marketing.
Jenn Mathews is a seasoned professional in the field of search engine optimization (SEO) with over two decades of experience. She has successfully optimized websites for Fortune 500 corporations, including Groupon, Nordstrom, ADP, Concur, and many others. Jenn has established herself as a trusted SEO consultant known for delivering outstanding results and driving significant improvements in website traffic and conversion rates.
With her strategic thinking, analytical skills, and strong technical background, Jenn has become a sought-after expert in the industry. She has worked with renowned companies such as Microsoft, Pella, hint, Linksys/Belkin, and others, providing valuable insights and guidance in optimizing their online presence.
Jenn’s accomplishments include spearheading impactful initiatives, such as prioritizing SEO within a global organization and substantially reducing technical SEO issues. Her leadership has been instrumental in managing SEO teams and contributing to remarkable revenue growth, such as a $1.5 billion contribution to an e-commerce business.
In addition to her SEO expertise, Jenn has developed relationships with key members of the Google team, further enhancing her industry knowledge and insights. Her broad skill set extends to areas such as security and compliance optimization, DevSecOps, DevOps, Cloud Development, and navigating the complexities of e-commerce, particularly in the fashion industry.
Known for her innovative and adaptable approach, Jenn leverages machine learning and database-driven content to achieve exceptional results. She analyzes data, conducts tests, and fosters collaboration to develop effective SEO strategies and roadmaps.
Jenn’s technical proficiency extends to handling complex challenges such as data migration, HTTPS transition, URL restructuring, and resolving server errors. By implementing best practices, such as canonicalization and 301 redirects, she ensures the health and functionality of websites.
With her strong communication skills and collaborative mindset, Jenn builds trust and strong relationships with clients and stakeholders. She is dedicated to driving impactful results, contributing to the growth and success of businesses in the ever-evolving field of search engine optimization.