Bellevue SEO – Premium SEO Services in Bellevue, WA
As a local Bellevue SEO consultant, Jenn Mathews has over 15 years of experience working with local businesses with tight budgets all the way through driving startups to success and holding positions as an in-house SEO for larger corporations.
SEO Drives Revenue
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- 60% of all organic clicks go to the organic top 3 search results.
- SEO leads have a 14.6% close rate, while outbound leads (such as mail or print) have a 1.7% close rate.
Jenn Mathews Knows SEO
Jenn has Increased traffic by 85% and provided ~87% of the revenue over a 2 year period for a website generating over $3M annually.
Proven results with Increased traffic resulting in ~54% of rev using local search terms.
Imrpved business with SEO by Increased YoY sales by 151%.
Why Jenn?
- Over 15 years of experience in SEO
- Using white hat techniques that won’t get you banned or lose rankings with updates
- Works closely with you as a part of your team, communicative and responsive
SEO is Important and Jenn Knows Bellevue Businesses
If you are a business in the Bellevue, WA area and you are not making an investment in SEO for your website, then perhaps this is the time to start. It is highly competitive across many different fields now as the economy continues to recover from the 2008 financial crisis. Our company has the experience not only to boost your company’s ranking on search pages but also take advantage of local search as well. To learn more about SEO and how we can help your business, read on.
SEO 101
SEO stands for Search Engine Optimization. It’s a type of marketing that involves using specific web design techniques to make your website appear higher on the list of results when someone makes a Google search related to your business. The higher on the list you are, the more people will click on your site, which translates into more customers. Of course, not everyone who visits your site will become a customer, but you do increase your chances of making sales. In addition, good SEO work can also help you convert a higher percentage of those visitors to customer status.
SEO is a way for you to get an edge over your rivals. Every time someone visits the website of your business, that’s one more potential customer for you. You might think that this is only useful for companies that sell their product or service online, but offline businesses like auto body shops or restaurants can also benefit from ranking higher on “search engine results pages” or SERPs. That’s because more people than ever use Google searches to find options. Your website is also an important source of information for customers, even something as simple as your phone number and location. It is all about creating opportunities for as many people as possible to engage with you.
How SEO Works
The nuts and bolts of SEO depend on designing a website so that it is appealing to Google’s algorithm. That, in turn, requires strong knowledge of that algorithm and a way to apply that knowledge to design choices. Google wants to build a search engine that will give searchers what they want as fast as possible. That means the company needs a way of ranking different websites according to how likely it is that someone will click on them. Google’s algorithm provides that ranking mechanism: it scans websites and checks them for certain characteristics. For example, one thing that Google really likes to see is a blog. Blogs give you a constant stream of fresh content, which is a great way to rank high on SERPs. Moreover, if the content is good, then people are likely to stumble across your blog and then move on to your website from there.
Our experience as a Bellevue SEO consulting company, we have found that localization for any business is extremely important. It isn’t just about results for the common searched terms, it’s about getting your knowledge graph to appear and to show up in map searches. A restaurant could have a series of blog posts about wine and cheese pairings or recipes for grilling in the summer. Those are both likely to get some hits because they are interesting on their own. The more hits you get, the more comments, views, and social media shares your blog has, the higher you will rank. In addition, having a good blog can be attractive on its own, building your brand presence.
Many SEO tools are more technical than starting a blog. For example, all pages should have meta tags, images need to be properly hosted, and the website’s navigation should be simple. Unless you are an experienced SEO designer it’s hard to know exactly what changes will have the most impact. In addition, Google makes occasional changes to its algorithm that mean you need to adapt to new rules, new benefits, and other wrinkles. For example, Google search results give the top few results special boxes with extra information. Last year, Google made a change that reduced the number of results that get this special treatment. This meant it become more important than ever not just to be near the top, but to be in the top 3. As a Bellevue SEO company we know how important it is for you to get results and convert those results into revenue.
SEO for Mobile Devices
Another thing that Google has been targeting is trying to make the browsing experience better for mobile users, and as a Bellevue SEO company we know how important it is for any business to be optimized for mobile. Over half of all internet traffic now comes from smartphones and tablets, and that share is growing. However, the smaller, lower-resolution screens and touchscreen interface mean that mobile users have special needs when it comes to displaying and using websites. Google created a standard called mobile responsiveness that tracks how well a website works for mobile users. The standard involves things like whether the pictures shrink to a good size without getting blurry, whether the font is clear, whether the columns of text are a good width, and if the links are so close together that it is hard to tap them. If your website meets the standard, then it gets pushed ahead of all the ones that don’t for searches that originate from a mobile device. This is a market of growing importance. To return to the restaurant example, think about how often people pull out their phones to look up a good nearby restaurant. When your customer is searching for “best Italian near me” you want to be on the top of the list. This is even more important for mobile users because the top three results are the whole first page of results, so if you are outside the top three the user has to click through to the second page to see you at all. Being mobile responsive and ranking high in mobile search is now a key SEO goal.
Local SEO for Bellevue
Google emphasizes local search markets, and as a Bellevue SEO consultant we know that it has been for years. Local search is when someone searches something like “plumber near me” or “plumber Bellevue.” Adding “near me” or a place name tells Google that the searcher wants a business close to where they are. The rules for local search are different, because Google wants to prioritize actual local business over big chains. As a Bellevue SEO company, we know that the more your business can establish that it is part of a local community, the higher you will rank in local searches. That is very rewarding, because people doing local search are often willing to make a decision right away. Doing well in local search can be tricky. It requires finding and signing up for local listings or directory sites, like church bulletin boards, the Chamber of Commerce, and so on. Seeing your company appear on these proves your local connection to Google, and Google rewards that with a higher ranking.
If you are a local business in the Bellevue, Redmond, Kirkland, or Seattle areas, then think about how you are approaching your Bellevue SEO (or Redmond, Kirkland, Seattle, etc). Most businesses, especially small ones, don’t do SEO in-house because it takes so much time, skill, and experience when the staff needs to invest their effort in other things. That’s why you should turn to an experienced SEO consultant company. We have worked with many different clients in a variety of fields to improve their number of visitors, their online presence, and ultimately their revenue. Done right, SEO is a highly dollar-efficient form of marketing. You won’t regret allowing us to work with you to improve your SEO, and we love to see local businesses succeed. Get in touch today and learn more about what we can do for you.
