SEOGoddess - Enterprise Consultant | Serving Seattle, Tacoma and surrounding areas.
Categories: SEO//By //Published On: March 28th, 2024//Last Updated: March 23rd, 2024//1.2 min read//Views: 578//

It has been two years since the GitHub Compared Project was finalized. After months of meticulous planning, relentless collaboration, and strategic execution, the results of the SEO keyword focused “GitHub vs GitLab” project is still showing signs of winning.

Quantifying Success

As of today (according to SpyFu), the numbers are showing for the page:

  • Total Keywords Ranking: 96
  • Total Search Volume: 23.9k

Dominating the SERPs

Top rankings for several high-volume keywords:

  1. gitlab vs github
    • Volume: 8.1k
    • Position: 12
  2. github vs gitlab
    • Volume: 4k
    • Position: 8
  3. github vs bitbucket
    • Volume: 1.8k
    • Position: 6
  4. github or gitlab
    • Volume: 1.5k
    • Position: 9
  5. difference between github and gitlab
    • Volume: 660
    • Position: 13

Dominating Page 1

The coveted first page of search results:

  • github compare: Position 6
  • github vs: Position 6
  • devops tools comparison: Position 2

Beyond the Numbers

Yet, the success extends far beyond mere metrics. By strategically positioning GitHub as the go-to solution for developers, I had bolstered the brand authority, enhanced user engagement, and solidified GitHub’s position as an industry leader.

The lessons gleaned from the “GitHub vs GitLab” SEO project have become indispensable guiding principles that I carry with me into every subsequent endeavor, whether for clients or as a full-time employee. These insights emphasize the importance of thorough research, collaboration, adaptability, and continuous improvement. By understanding user intent, leveraging diverse perspectives, remaining agile in the face of challenges, and constantly refining strategies, I am equipped to navigate complexities and deliver exceptional results, ensuring success in every project I undertake.

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SEOGoddess Consultant/Author
Jenn Mathews, widely known in the industry as the SEOGoddess, is a seasoned SEO expert with over 20 years of experience transforming search engine optimization into a powerful tool for business growth. Her career spans work with major brands such as GitHub, Nordstrom, Groupon, and RingCentral, where her insights into Google’s algorithms, neural matching, and machine learning have been instrumental in driving impactful results. Jenn’s approach to SEO goes beyond just keywords; she emphasizes understanding user intent, creating high-quality, engaging content, and developing holistic strategies that align with business goals. Her expertise is backed by a deep understanding of design, development, and analytics, allowing her to collaborate seamlessly with diverse teams across Product, Engineering, Marketing, and Sales. Jenn is known for her Four Pillar Approach, a strategic framework that transforms SEO goals into actionable steps, aligning team efforts and delivering measurable success. She excels at bridging communication gaps, uniting teams, and aligning them with a shared vision—skills she honed through managing complex projects like GitHub’s comparison page and leading multiple teams at Groupon. Jenn’s dedication, strategic insight, and commitment to learning make her an invaluable resource for companies aiming to thrive in today’s fast-evolving digital landscape.