SEOGoddess - Enterprise Consultant | Serving Seattle, Tacoma and surrounding areas.

Unveiling Success: My first few weeks at GitHub and the positive impact

By |2024-03-21T12:20:56+00:00March 18th, 2024|Recent, SEO|

Embark on my personal journey at GitHub, where a simple robots.txt edit, coupled with unwavering support from fellow Hubbers, led to a surge in users and signups. Uncover the transformative power of collaboration and innovation in our success story.

Beyond Keywords: The SEO Revolution with Natural Language Processing (NLP)

By |2024-03-06T22:13:58+00:00March 16th, 2024|SEO|

Explore the transformative world of Search Engine Optimization (SEO) as Natural Language Processing (NLP) reshapes the digital landscape. Uncover how NLP unlocks the power of conversational search, revolutionizing user experience and propelling websites to the forefront of search rankings.

Unveiling the Real Deal with SEO Conferences: Is the Investment Worth It?

By |2024-01-01T20:51:10+00:00January 23rd, 2024|SEO|

Exploring the true value of SEO conferences, this inquiry questions whether the investment aligns with professional growth, considering aspects like repetitive content, networking challenges, and the need for innovative alternatives in the evolving landscape of digital marketing events. Despite reservations about traditional conferences, noteworthy exceptions in 2024 present unique perspectives, emphasizing the importance of careful evaluation for SEO professionals seeking meaningful insights and opportunities.

Template: Business Case Enterprise SEO Tools – Executive Overview

By |2023-03-04T00:13:14+00:00November 27th, 2019|Enterprise SEO, Featured, SEO|

Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]

Seattle SEO – Optimizing for Local Searches in Seattle

By |2023-03-04T00:13:15+00:00May 31st, 2019|SEO|

I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition to my years in experience helping small to medium sized businesses. What I have learned over the last 20+ years [...]

How to Use Apache to Set a Reverse Proxy

By |2023-03-04T00:13:15+00:00May 29th, 2019|Featured, SEO|

How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants the information highway to be as uncluttered as possible. It wants users to find the products, information, and services they [...]

Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing

By |2023-03-04T00:13:15+00:00May 27th, 2019|Featured, SEO|

Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]

Google’s Neural Matching SEO Algorithm

By |2023-03-04T00:13:15+00:00May 27th, 2019|Featured, SEO|

Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates in 2018, it only stands to reason that more are on the way. SEO professionals are tasked with developing and [...]

Quality Guidelines Are Changing

By |2023-03-04T00:13:17+00:00January 4th, 2016|SEO|

Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]

Penguin Update Delayed Until 2016

By |2023-03-04T00:13:17+00:00December 31st, 2015|SEO|

If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]

SEO in 2016 – Are you Ready?

By |2023-03-04T00:13:17+00:00December 29th, 2015|SEO|

No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]

Is your site ready for another Penguin Update?

By |2023-03-04T00:13:18+00:00November 26th, 2015|Recent, SEO|

The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]

What Are Breadcrumbs and How Do They Benefit SEO?

By |2023-03-04T00:13:18+00:00August 10th, 2015|SEO|

Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]

Server Codes

By |2023-03-04T00:13:18+00:00August 5th, 2015|Recent, SEO|

Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]

Google’s April 21st Deadline

By |2023-03-04T00:13:19+00:00March 20th, 2015|SEO|

...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.

SEO Checklist – Focusing on Social Media

By |2023-03-04T00:13:19+00:00March 7th, 2015|SEO, Social Media|

As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]