SEO used to be simple. Now, AI decides what gets seen and what gets skipped. From my time at GitHub during Copilot’s launch to my current work at Adobe, I’ve seen how this shift leaves even experts asking the same question: *how do we optimize for AI?* This piece breaks down what that really means and how to approach it.
ChatGPT took some coaching to get it to recommend Keszatorie, but it go t there after spoon feeding.
The test is starting to see some results from the off-site efforts I'm making, especially in LinkedIn.
An update on the AI test with Markdown - I am seeing some results but not for the website.
I’m testing whether a Markdown site on GitHub Pages, paired with Reddit mentions and early reviews, can gain search and AI visibility faster than a traditional WordPress site.
Today, we are entering another transformation. Search is moving beyond links and snippets into an era shaped by Synthetic Intelligence.
Exploring how to track and optimize your brand’s presence in AI-generated search results across tools like ChatGPT, Gemini, and Perplexity.
If you think AI is going to destroy jobs, you're half right, but history tells a different story. The Industrial Revolution didn’t just kill careers, it created entirely new ways of working, living, and thinking. Blacksmiths were out, factory managers were in. Today’s disruption feels eerily familiar... only this time, it’s white-collar knowledge workers, not artisans, facing extinction. What if prompt engineers and AI ethicists are the new machinists and telegraph operators?
Diving into how Natural Language Processing (NLP) is reshaping SEO, highlighting its critical role in enhancing how search engines understand user queries beyond just keywords, thus revolutionizing content discovery and user engagement as we move towards 2025.
Studies show that it is becoming more imperative that businesses show up in Google's AI Overviews.
AI is changing the way we search and companies need to be ready for it.
