In today’s digital landscape, a business’s web presence is vital to its success. Search engine optimization (SEO) is key, but true SEO is far more than simply “showing up” in search results. With an SEO consultant like myself, Jenn Mathews, known in the industry as the SEOGoddess, businesses can move past simple visibility and reach the right audience, build meaningful engagement, and see real, measurable growth

I bet you’re wondering, “What Is an SEO Consultant?”

An SEO consultant offers tailored strategies to boost your business’s visibility across platforms, from Google to YouTube, Amazon, and beyond. You have several types of SEO experts to choose from, each with a distinct approach to fit specific needs.

Here’s a quick overview, which I’ll dive deeper into later:

• SEO Agencies: Large teams with broad resources

• In-House SEO Staff: Dedicated team members within your company

• Freelance SEOs: Flexible for focused, short-term projects

• SEO Specialists at Marketing Agencies: Integrated with broader marketing initiatives

What separates the SEO consult from the other types of SEO services is my over 20 years of hands-on experience—including in-house roles at Nordstrom, Groupon, GitHub, and RingCentral—I bring a level of expertise that’s deeply personalized to each client’s unique goals. As an SEO Consultant, I go beyond simply boosting search visibility; I focus on understanding your audience, your brand, and what success looks like for you. This allows me to create a strategy that’s not only tailored to drive results but also resonates with your specific business needs. Working together, I’ll ensure that every step of the SEO journey is meaningful, measurable, and fully aligned with your vision.

The SEOGoddess Team’s Approach – Comprehensive, Customized SEO Services

As an SEO consultant, I offer a broad range of services, from foundational SEO to more advanced optimizations. My work isn’t limited to SEO alone; I assist with site redesigns, front and back-end development, paid search campaigns, and user experience (UX) improvements. For larger contracts, I bring in my skilled marketing team, enabling us to support everything from technical SEO to content strategy and link-building. This multi-faceted approach is crafted to address unique business needs and drive sustainable growth.

What Can an SEO Consultant Do for You?

Hiring an SEO consultant is more than just a boost to your web presence—it’s an investment in genuine growth and positioning. As the SEOGoddess, I bring a blend of experience, strategy, and the support of my dedicated team to tailor our approach to your unique goals. We focus on improving rankings and building a powerful, lasting online presence that connects deeply with your audience. I will personally work to strengthen your brand’s foundation, uncover new opportunities, and give you a competitive edge in the digital landscape.

Here’s how we do it:

1. Attract and Convert the Right Audience—All SEO work starts with thorough keyword research focusing on the audience’s search behavior and intent, followed by content optimization. I focus on ensuring that searchers find you at every stage but focus content on when they’re most likely to convert. As Vincent Young from Meta said, “Jenn brings a wealth of SEO knowledge and unique ideas, creating project foundations that shape a company’s SEO success.” 
2. Increase Brand Visibility SEO can amplify brand awareness. Imagine you’ve invested in a beautifully designed website and top-tier content, but without SEO, you’re like a hidden gem—no one can find you. By improving search visibility, your brand appears in front of more potential customers. As a result, they’re more likely to remember your brand when it’s time to make a decision.
3. Build Sustainable, Organic Growth SEO is a long-term strategy. My work is data-driven and targeted, laying the groundwork for consistent growth. Yearly contracts include regular audits, competitive analysis, and strategy adjustments to keep your site performing well and adapting to search algorithm changes. My clients see this as an investment that pays off over time, with some clients seeing up to 3x revenue increases within the first six months of engagement with me.

Key Aspects of SEO Consulting Services

SEO isn’t a one-size-fits-all approach—it requires a tailored strategy that meets your unique business needs and growth goals. SEO consultant services focus on assessing your current standing, understanding your audience and competitors, and creating a plan that propels your brand forward in the digital space. Together, we’ll cut through the noise of SEO, crafting a strategy that boosts your visibility and builds an online presence that truly resonates with your audience and delivers real, lasting impact.

To set the stage for success, I start with foundational steps designed to build a strong SEO framework, ensuring we’re addressing the core elements that will make the biggest impact.

Here’s a breakdown of how I approach each project:

• Site Audit and Technical SEO: I identify structural issues that could affect search engine ranking, such as broken links, slow loading times, and mobile responsiveness. Clients will often hire me or the entire SEOGoddess technical SEO team to do a deep dive on a three-month contract, and some clients like to include regular audits in their larger monthly contracts. It all depends on how complex the site is and how often their engineering team updates it.

• Keyword Research and Content Optimization: I focus on high-value keywords and optimize content to align with the buyer’s journey, targeting potential customers with strategic intent. Aside from technical SEO audits, I will not start any engagement with a client without performing a detailed Keyword Analysis. Especially in today’s SEO world where Google emphasizes E.E.A.T Expertise, Experience, Authoritativeness, and Trustworthiness in content. EEAT is a quality guideline Google uses to assess content credibility, helping ensure users receive accurate, reliable, and valuable information from trusted sources. Tagging keywords with user intent helps to develop content and optimize for E.E.A.T.

• Competitive Analysis: In the same manner, I would look at a client’s website and understand the keywords they need to target. I would analyze their competitors to gain insight into how they are optimizing. If a competitor has a large SEO team or an experienced Agency working on their SEO, it’s imperative to understand the level of work done to optimize and the work that will be done to keep their competitive edge. As a result, my client’s work will not only be able to compete but be able to hold their results to beat out the competition.

• Local SEO & “Near Me” Searches: I tailor strategies to capture high-intent, location-based searches for clients with a strong local presence. This includes optimizing Google My Business profiles, implementing locally focused keywords, and leveraging regional content to engage nearby audiences actively looking for my client’s services. My local SEO expertise has consistently delivered powerful results, increasing foot traffic, driving targeted local leads, and enhancing brand visibility within specific geographic areas—key for businesses aiming to dominate their local market.

• Ongoing Reporting and Analysis: SEO is an evolving landscape, so I provide dynamic, data-driven insights to keep you ahead. Monthly reports can be negotiated into my services, accompanied by weekly updates to track metrics like organic traffic, keyword rankings, and revenue impact. I ensure my clients are never in the dark about progress or strategy adjustments by maintaining clear, open communication. Each report reflects our achievements and pinpoints the next steps, helping us adapt swiftly to changes and continuously refining SEO success.

Why Choose SEOGoddess?

Experience, transparency, and ethical practices define the SEOGoddess difference. With 15+ years of in-house experience for major corporations, I bring insight and adaptability. My team and I follow white-hat SEO techniques exclusively, avoiding risky tactics that could harm rankings. Transparency is crucial; I track hours and project progress, ensuring clients know exactly how their investment benefits them.

Why Hire an SEO Consultant?

An SEO consultant aligns your website with your business goals, driving results that matter. With SEOGoddess, clients receive personal, focused attention—a contrast to many large agencies where SEOs juggle multiple clients. Clients often ask if hiring an SEO consultant is worth it. My answer? Consider the impact of showing up in search results exactly when your audience is searching for you. The return on investment can be substantial; as one client, Erdem Menges from GitHub, noted, “Jenn aligns stakeholders, navigates complex situations, and delivers results without sacrificing her signature kindness.”

How Much Does It Cost to Hire an SEO Consultant?

Rates for SEO consulting vary based on the complexity and scope of work. My rates range from $95-$150 per hour, with monthly packages from $5,000-$10,000, depending on your needs and goals. For short-term or specific needs like keyword research, I offer flexible rates from $50 per hour or flat rates around $2,500 to $5,000. While hiring a less experienced freelancer for basic SEO might cost $20 per hour, the investment in a seasoned professional like myself ensures the kind of strategic advantage and quick results that come from years of experience.

The Bottom Line: Is SEO Consulting Right for You?

As your consultant, my goal is to ensure that your website isn’t just seen but actively drives growth and supports your larger vision. The SEOGoddess team helps businesses grow their web presence, improve search visibility, and achieve sustained success online. SEO consulting is more than a service—it’s a partnership built on strategy, execution, and measurable results.

To wrap this up, you can see that SEO consulting services go beyond merely helping a website appear in search results; they’re about crafting a strategic, customized approach that connects with your audience, aligns with your business goals, and fosters real growth. At SEOGoddess, My team and I will work closely with you to elevate your online presence in ways that drive engagement and conversions, from site audits and technical SEO to targeted content and competitive analysis.

By hiring a seasoned SEO consultant, you gain a partner who understands the nuances of digital strategy and user intent. With over two decades in the field, I combine deep expertise with a commitment to transparency, offering regular insights and updates that keep you informed every step of the way. My consulting services aren’t limited to SEO alone; they include support in user experience, front-end and back-end development, and even paid campaigns. Each service empowers your brand and converts search visibility into meaningful results.

Whether you need a comprehensive SEO overhaul or support in specific areas, SEOGoddess consulting is here to make your brand stand out, connect with the right audience, and drive measurable success. Ready to elevate your digital presence? Schedule an introductory call, and let’s explore how SEOGoddess can partner with you to achieve your vision.