Tracking Brand Mentions in LLMs (and How to Build Your Own Tracker)
Exploring how to track and optimize your brand’s presence in AI-generated search results across tools like ChatGPT, Gemini, and Perplexity.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]
Google Search Analytics to Start Working Normally Soon
Over the last few weeks, Google Search Console has been experiencing some difficulties in updating the data on its Search Analytics. Logging in to your screen, you will realize that both the click data and the Impression indicated by the Search Analytics are not current. This should be received as a surprise because it was [...]