Learn How to Write a Social Media Marketing Plan
A few core factors drive a good solid plan which can include the target audience and the social media marketing plan management.
Social Media for Small Business – Twitter
We expect that marketers will continue to exploit Twitter's hashtags for years to come. So now is the time to start using some of your own and increasing the size of your audience.
Social Media for Small Business – Facebook
Social media for small business and Facebook can help you find more clients and keep current ones interested.
Utilize Twitter’s Advanced Search
Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.
Five Detailed Social Marketing Ideas and Tips
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
Social Media Marketing Plan: A Sample Strategy
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
Creating a Social Media Marketing Plan
If you want to succeed you will need this quick guide on how to create a social media marketing plan.
The Basics of Social Media for a Small Business
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]
Writing a Social Media Marketing Plan
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]
How to use Social Media
Many companies are wondering how to use social media for marketing purposes. They've seen other companies with their Facebook Pages and Twitter accounts, but most don't quite know what to do with them. We're going to walk through the basics of getting set up on these social media channels with an understanding of how to [...]
Are you still using Twitter for your social media marketing?
It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]
Corporate Social Media – how to champion social media marketing strategies
Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]
Social Media 101
Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]
Building a Social Media Community
The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with them, or if anything, will post what they feel should go on their thread without giving thought to what engages [...]
Is a Blog social media?
This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]
Why Social Media?
Despite the latest growing popularity in social media marketing, many businesses still ask the question "Why social media?". The most simple answer is that if a company isn't managing their social media, then their customers will manage it for them. In retrospect, why not let your customers do all the work - right? Then you (as [...]
SEO Checklist – Focusing on Social Media
As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]
Social Media Tools – Top 5
Our team has been allowed the unique opportunity to get to know some of the most impressive social media marketers in the industry, and as a result we have come to know the most impressive social media tools available. In addition, we have also been about to get a sneak peek into some of the up [...]
Social Media is…
A relationship built on conversations through social media channels to establish a strong community around your brand/product.