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Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy

To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]

Are you still using Twitter for your social media marketing?

It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]

Corporate Social Media – how to champion social media marketing strategies

Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]

Social Media 101

Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]

Why Social Media?

Despite the latest growing popularity in social media marketing, many businesses still ask the question "Why social media?". The most simple answer is that if a company isn't managing their social media, then their customers will manage it for them. In retrospect, why not let your customers do all the work - right? Then you (as [...]