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Utilize Twitter’s Advanced Search

By |2023-03-04T00:13:15+00:00December 23rd, 2017|Social Media|

Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.

Five Detailed Social Marketing Ideas and Tips

By |2023-03-04T00:13:15+00:00December 6th, 2017|Social Media|

Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.

Social Media Analytics with Google

By |2023-03-04T00:13:16+00:00June 3rd, 2017|Analytics, Social Media|

Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]

Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy

By |2023-03-04T00:13:17+00:00July 11th, 2016|Social Media|

To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]

Writing a Social Media Marketing Plan

By |2023-03-04T00:13:17+00:00June 1st, 2016|Recent, Social Media|

The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]

Are you still using Twitter for your social media marketing?

By |2023-03-04T00:13:19+00:00March 21st, 2015|Social Media|

It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]

Corporate Social Media – how to champion social media marketing strategies

By |2023-03-04T00:13:19+00:00March 20th, 2015|Social Media|

Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]

Building a Social Media Community

By |2023-03-04T00:13:19+00:00March 13th, 2015|Social Media|

The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with them, or if anything, will post what they feel should go on their thread without giving thought to what engages [...]

Is a Blog social media?

By |2023-03-04T00:13:19+00:00March 10th, 2015|Social Media|

This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]

SEO Checklist – Focusing on Social Media

By |2023-03-04T00:13:19+00:00March 7th, 2015|SEO, Social Media|

As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]