Paid Search Marketing
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Jenn’s built Wappow into a completely unique events company around internet marketing, with a truly outstanding set of conferences and workshops. And she practices what she preaches: Jenn uses social media to continuously grow Wappow. She’s creatively built a huge following online and off. When I started attending and speaking at her small-format workshops, she had 5-8 people. Now, she has 20-30! And Wappow’s Hawaii and San Francisco conferences are some of the best educational investments I’ve made.
I worked with Jennifer and I found she was very passionate about her projects and thorough about her ideas. I would recommend her to any interested employer.
Jenn is as good as it gets. She is incredibly organized and a superb planner. When I have worked with her, the event or project has gone as smoothly as possible, and the results were always a big win for us. Her SEO knowledge is among the top out there. When I have needed advice on SEO / Social Media, she has been quick to respond and has always given me the best advice there was for the question at hand.
Jennifer is by far an SEO genius. She is a great person to work with given her ability to quickly build trust and relationships. Not only did she do wonders for our previous company, but she taught me a lot in the process. I strongly recommend Jennifer for any organization of any size.
Jenn’s deep experience and practical knowledge makes her a great business partner to work with in the search space. I’ve always enjoyed her positive attitude and willingness to problem solve.
Jenn is a master of all things digital. She gets paid search. She gets SEO She gets social media. And she gets how to rally organizations around executing these programs successfully. I’ve gotten to know Jenn over the years through conferences like the Search Insider Summit and have always found her POV’s insightful. I always look forward to catching up with Jenn for a little brain-pickin’ and industry gossipin’.
Jennifer is an extremely talented individual who knows how to get the job done. She is results-driven and loves a challenge. Jennifer is a team player, and motivates others to succeed.
Creating Wappow! Events, Jenn Mathews has woven her gift for event planning into her passion: all things social media and all things people. She spins together workshops, networking events and conferences featuring industry leaders and top-tier technology trend-setters. If you are engrossed in search marketing, emerging media technologies, or other social media as part of your profession; or you just dig it on a personal level, check-out Wappow! as your go-to resource. ~Cindy M., Community Manager
Had the pleasure of working briefly in the same team as Jennifer at Classmates. I was immediately impressed by the creative solutions she proposed (she is not the kind of person who remains blocked for long and is almost never stuck in a box) and by her high standards for natural SEO. Don’t just give Jen marching orders – ask her what needs to be done.
Jenn brought passion and energy to an area that needed, and (thanks to Jenn’s tireless efforts) got, the attention it deserved. In a short amount of time, we were able to identify the biggest issues facing our organic search efforts, prioritized them for value, and began to make sure that natural search optimization was on everyone’s radar as a critical element for our marketing efforts. Many SEO mavens know the ins and outs of making SEO work for a small company. But if you need someone with experience managing literally tens of millions of distinct URLs, you’ll quickly find out why she’s called “SEO Goddess”
Jennifer is one of the most passionate and knowledgeable SEO experts I have ever met. She has a great blend of skills and I would be gladly have her on my team again.
Jennifer really knows her stuff when it comes to SEO. She is very detail oriented in her analysis of ways to improve search result rankings. She produced detailed keyword analysis reports. In addition she spear headed many great projects to improve natural SEO for the site. She has a good technical grasp of web design as well which made it easier to talk with her about technical requirements and limitations on SEO projects. She is also just a lot of fun to work with.
Jenn is passionate about all things search. She is fanatical about staying on the cutting edge of online marketing and isn’t afraid to test the bounds of traditional marketing to find innovative, cost-effective ways to get results.
I have known Jen for the past few years and it has a joy and privilege to have worked with her in the past year. Jen is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Jen is extremely knowledgeable in the pay per click campaigns, SEO & general web user experience. She has been a fantastic resource to rely on when creating & updating web pages. If you are ever needing SEO advice, contact Jen.
Jennifer’s expertise in search marketing was an asset to our online marketing activities
Jennifer is an expert in SEO with knowledge and willingness to step outside her field to get work done, whether it be designing or developing. She challenges her colleagues to create effective campaigns through testing, rather than guessing.
How The SEOGoddess Can Provides Effective Search Engine Marketing Results
Google Adwords is an online advertising and marketing platform that can be tailored to your [...]
If you run a small business, one of your biggest challenges is figuring out how to best promote your company to customers. You need people coming to your website or walking in the doors of your business before you can succeed. While you could always try to throw a bunch of money at radio or TV ads, there have been many advancements in paid search engine marketing. Jenn Mathews has been optimizing paid search marketing campaigns to maximize every dollar spent, and setting up new accounts driving success right out of the gates for years. She works large companies that need to make the most out of their large budget, to managing millions of key terms and extensive budgets coming up with dynamic means to optimize campaigns through database and internal warehouse data.
What exactly is paid search engine marketing?
Paid search engine marketing is also sometimes referred to as just search engine marketing or pay per click marketing. You pay money by bidding on your focus terms that your audience is using to search for your product or services in a search engine (Google, MSN, and/or Yahoo!) to have your ads show up on the page.
For example, when someone types the phrase “rag dolls” into a search engine box and searches, they several results on rag dolls. On the side and top of the page, you’ll notice that ads for rag doll websites also show up. When someone clicks on one of the links in those ads, they are taken to the advertiser’s website. At that point, the advertiser pays a certain fee to the search engine for the traffic that was generated. The amount that the advertiser pays depends on the popularity of the keyword, and what other advertisers are willing to bid for it. With so many companies bidding on the same terms that you would like your ad to show up for, the prices tend to go up in order to show up in the top position. Jenn has extensive experience finding the terms that make the most sense to your users, that your competition may not necessarily be aware of. We will also pair those terms up with landing pages that exist on your website, and even design highly converting pages if you choose, to maximize your spend bringing a higher return on your investment.
One of the big advantages of paid search marketing is that it brings in very highly-targeted traffic. When someone types “rag dolls” into a search engine, they are specifically looking for rag dolls. They aren’t interested in new cars or vacations at the moment, so a generic advertisement probably wouldn’t work. However, if someone is selling rag dolls, and they advertise a great deal on a rag doll and point the ad to a page that prices out rag dolls, it could generate a sale. This is where Jenn comes in. Jenn works to deliver exactly what people are looking for exactly when they are looking for it. With other methods of marketing, you use more of a blanket approach. Tossing as many darts at the dartboard hoping that eventually you’ll hit that bulls-eye, all while wasting money on people that just aren’t interested in your product or service.
A great beauty of search engine marketing is that you only pay for people who actually come to your website, which is why quite a lot of people call is PPC or Pay Per Click. Every time you pay the search engine company, you are paying for qualifying traffic. If you don’t sell something to the customer, it’s nobody’s fault but your own. With other methods of marketing, you are only paying for the opportunity to advertise and not for results.