Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
B2B SEO – My first month at a B2B Enterprise Company
Everything I needed to know during my first month working for a B2B Enterprise company again.
The Impact of the “GitHub vs GitLab” SEO Project
It has been two years since the GitHub Compared Project was finalized. After months of meticulous planning, relentless collaboration, and strategic execution, the results of the SEO keyword focused "GitHub vs GitLab" project is still showing signs of winning.
Jenn’s Articles on Search Engine Journal
Google’s April 21st Deadline
...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.
Corporate Social Media – how to champion social media marketing strategies
Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing [...]
Social Media 101
Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for [...]
Building a Social Media Community
The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with [...]
Is a Blog social media?
This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and [...]
Why Social Media?
Despite the latest growing popularity in social media marketing, many businesses still ask the question "Why social media?". The most simple answer is that if a company isn't managing their social media, then their customers will [...]
SEO Checklist – Focusing on Social Media
As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there [...]
Social Media Tools – Top 5
Our team has been allowed the unique opportunity to get to know some of the most impressive social media marketers in the industry, and as a result we have come to know the most impressive [...]
Social Media is…
A relationship built on conversations through social media channels to establish a strong community around your brand/product.
What is a Canonical Tag?
Perhaps you have a website that you want to optimize for the best possible placement in the search engine results pages (SERPs). Or, maybe you're new to learning about search engine optimization (SEO) and you're [...]
Social Media as a Publicity Engine and Distribution Channel
Social media is no longer a luxury for business in any industry. In order for a company to have a chance at viability in the coming years, it must have a social media presence that [...]
U.S. Adults Spend 11 Hours Per Day With Digital Media
The fact that we spend a lot of time with digital media is not surprising, but the amount of time the average American spends with them is. On average, the typical American spends 11 hours [...]
Setting up a New Business: Licenses and Permits
If your business is involved in activities supervised and regulated by a federal agency – such as selling alcohol, firearms, commercial fishing, etc. – then you may need to obtain a federal license or permit [...]
Setting Up a WordPress Database with phpMyAdmin
If your web server has phpMyAdmin installed, you will need to create a WordPress username and database using the following steps. If a database relating to WordPress does not already exist in the Database dropdown [...]
The Story of the SavetheBreakfastSandwich.com Website
The Starbucks Breakfast Sandwich In January of 2008, I was gainfully employed with one of the many technology corporations based in Redmond, WA (No it wasn't Microsoft). It was Concur Technologies, an expense management software company [...]