I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition to my years in experience helping small to medium sized businesses. What I have learned over the last 20+ years optimizing for clients and in-house as a full time employee is that whether you’re Microsoft trying to capture local searches for you brick and mortar stores, Nordstrom capturing searches for restaurant, cafe, and alteration search in addition to the high fashion you’re known for or the local personal injury attorney in Seattle just trying to get some more business and beat out that other lawyer spending money on scammy SEO and winning. Optimizing for local Seattle SEO searches and large scale local projects for “near me” or travel related things to do is complex, and I have been through it all.
Seattle SEO – Optimizing for Local Searches in Seattle
If you’re a small business owner looking for a top local Seattle SEO consultant it’s difficult to know who you can trust. Making sure that your website is ranked in the local search results is vital to the growth of your business and there are many shady agencies and consultants claiming to be the only Seattle best local SEO consultant. The problem is that most local business owners like you probably are not aware of what local SEO is and how exactly it works. This quick guide will break down the basics and provide a local SEO checklist Seattle business owners can use.
What Local SEO is and Why It’s So Important
Local SEO is the process of optimizing your business website so that it appears in the top results for the local Seattle SEO searches (and other local areas). So if somebody enters “Indian restaurant in Seattle”, the search results will provide a list of Indian restaurants in the city. The challenge is in getting your site ranked on the first page and near the top to generate valuable leads and bring in new customers.
Local SEO is very important because most consumers now look online to look for businesses in their area. They use the search engines to compare businesses, read reviews, and find their business information. Local searches also have very high buying intent. Consumers that make a local business search are very likely to either visit the business the same day or call the business for more information.