Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
Why SEOs Need to Pay Attention to Synthetic Intelligence
Today, we are entering another transformation. Search is moving beyond links and snippets into an era shaped by Synthetic Intelligence.
Tracking Brand Mentions in LLMs (and How to Build Your Own Tracker)
Exploring how to track and optimize your brand’s presence in AI-generated search results across tools like ChatGPT, Gemini, and Perplexity.
Jenn’s Articles on Search Engine Journal
Marketing Strategy Templates
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. [...]
Using Pokemon Go to Benefit Your Business
Pokemon Go was released in July 2016, and quickly become one of the biggest mobile games of all time. While there has been some negatives in regard to the game that gets people out of [...]
Reaching Outside of Your Sphere – New Marketing
It simply is not possible to move a business forward in today's digital landscape without linking yourself to all of the most widely used Applications and social media outlets. However, a new business or one [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely [...]
Marketing Plan Example and Guidance
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers [...]
An Insider’s Guide to Writing a Business Plan
Are you interested in starting a business? Do you have a product or service that you would like to sell? The first step towards starting a successful business is writing a business plan. A well-crafted business [...]
Writing a Social Media Marketing Plan
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it [...]
30 Website Color Palette Ideas
In the 15 plus years I have been designing websites for clients I have often found there is a slight disconnect between what they have visioned inside their head compared to what I end up [...]
A New Batch Of Social Networking Sites To Shake Up The Day
The future of the web certain looks to be headed in a social direction and our hometown of Bellevue, WA is becoming all to familiar with them.. These days, people go online to view videos [...]
Using Quizzes to Boost Your Search and Social Marketing
Want to Make a Splash on Social Media? The Top Seven Tips for Using Quizzes to Boost Your Appeal and Reach Do you work in content marketing? Are you a social media manager for a [...]
Quality Guidelines Are Changing
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its [...]
Penguin Update Delayed Until 2016
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – [...]
SEO in 2016 – Are you Ready?
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having [...]
Google Search Analytics to Start Working Normally Soon
Over the last few weeks, Google Search Console has been experiencing some difficulties in updating the data on its Search Analytics. Logging in to your screen, you will realize that both the click data and [...]
Is your site ready for another Penguin Update?
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the [...]
Connecting To Your Customers
Connecting with your customers is vital when you are writing sales copy, and you must use a proven system to create the sales copy. Sales copy that speaks to your customer base will help you [...]
Five Ways to Get Your Customers to Listen
Customers are the most important parts of a business because they are the ones who make sales and prosperity increase. A business that wants to increase its sales numbers and customer numbers will want to [...]
Your Logo is More That Just a Pretty Image
When it comes to designing a logo, there are several things you need to consider. Logos are important: they are often the first thing that a customer sees when they interact with your brand, so [...]
Essentials Every Website Should Have To Drive Sales
Did you know that 80% of people search online for local businesses? Whatever your business is, what you seek is sales, sales and more sales. What is a great way to get those at a [...]
Google Search Results Now Include Tweets From Twitter
Earlier in May this year Google announced on their blog that they would begin integrating tweets into their mobile search results. Now, that same feature is being rolled out introduced to desktop search results as [...]
Privacy on Facebook
Facebook is hands-down the most popular social media platform ever created. It continues to take credit for nearly half of all social media-based user visits each day. However, the fact that Facebook is free to [...]
What Are Breadcrumbs and How Do They Benefit SEO?
Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just [...]
Server Codes
Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides [...]
Google Plus Demographics
Many companies today are struggling with the decision of whether or not to use Google Plus for business marketing. Yes, the social network is connected with the giant Google, which seems to control practically everything [...]
Promote Yourself to Business Success
Entrepreneurs are under a lot of pressure to succeed and are often under-appreciated. They put in lots of hard work, they care about the company, they have good ideas, they make sacrifices- and yet at times [...]