Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
How to optimize content for Generative AI Overviews
Studies show that it is becoming more imperative that businesses show up in Google's AI Overviews.
The Impact of Google Gemini and AI Overviews on Search Optimization
AI is changing the way we search and companies need to be ready for it.
Jenn’s Articles on Search Engine Journal
Quality Guidelines Are Changing
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its [...]
Penguin Update Delayed Until 2016
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – [...]
SEO in 2016 – Are you Ready?
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having [...]
Google Search Analytics to Start Working Normally Soon
Over the last few weeks, Google Search Console has been experiencing some difficulties in updating the data on its Search Analytics. Logging in to your screen, you will realize that both the click data and [...]
Is your site ready for another Penguin Update?
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the [...]
Connecting To Your Customers
Connecting with your customers is vital when you are writing sales copy, and you must use a proven system to create the sales copy. Sales copy that speaks to your customer base will help you [...]
Five Ways to Get Your Customers to Listen
Customers are the most important parts of a business because they are the ones who make sales and prosperity increase. A business that wants to increase its sales numbers and customer numbers will want to [...]
Your Logo is More That Just a Pretty Image
When it comes to designing a logo, there are several things you need to consider. Logos are important: they are often the first thing that a customer sees when they interact with your brand, so [...]
Essentials Every Website Should Have To Drive Sales
Did you know that 80% of people search online for local businesses? Whatever your business is, what you seek is sales, sales and more sales. What is a great way to get those at a [...]
Google Search Results Now Include Tweets From Twitter
Earlier in May this year Google announced on their blog that they would begin integrating tweets into their mobile search results. Now, that same feature is being rolled out introduced to desktop search results as [...]
Privacy on Facebook
Facebook is hands-down the most popular social media platform ever created. It continues to take credit for nearly half of all social media-based user visits each day. However, the fact that Facebook is free to [...]
What Are Breadcrumbs and How Do They Benefit SEO?
Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just [...]
Server Codes
Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides [...]
Google Plus Demographics
Many companies today are struggling with the decision of whether or not to use Google Plus for business marketing. Yes, the social network is connected with the giant Google, which seems to control practically everything [...]
Promote Yourself to Business Success
Entrepreneurs are under a lot of pressure to succeed and are often under-appreciated. They put in lots of hard work, they care about the company, they have good ideas, they make sacrifices- and yet at times [...]
Every Brand Has a Story – Tips to Supercharge Your Sales
When it comes to sales, many people underestimate the power of branding. Often it is not an individual product that sticks in a customer's mind- it is a brand. Brands are what people see and [...]
Adwords Expert
Google Adwords is an online advertising and marketing platform that can be tailored to your advertising budget and marketing goals. But that doesn't mean that it is easy to learn to use Google Adwords successfully! [...]
A Click Can Mean So Much, But It Does Not Mean Rankings
Click through rates (CTRs) have been a big debate in determining how easy a company is ranked in search engines. With the recent debate about CTRs not being a factor can raise a few eyebrows. [...]
7 Keys to Marketing Successs Every Business Should Follow
The cornerstone of any successful business is its marketing. While things like a quality product and customer service are certainly important, marketing is what gives business owners the ability to reach customers in the first [...]
Mobile and Panda in 2015… oh my!
Ever since Google's Panda first "broke" the internet in 2011, the Google search engine algorithm has continued to make waves. With an initial goal to improve search engine results by filtering out low value websites, [...]
A Picture Speaks a Thousand Words: Data Visualization for Content Marketing
Modern people are fact hounds. We love collecting interesting data, and we trust hard numbers above all in a world filled with hyperbole. Data visualization makes data easy to access by turning data into an [...]
Mobile Marketing is Like Dating
It's not every day you hear mobile marketing strategies compared to dating. Yet there's almost no better metaphor to illustrate the practices and mindsets that, when implemented, can help successfully boost your mobile presence. After [...]
How not to be fooled by WordPress Plugins
WordPress is a great system for publishing, not the least because its open source nature means that anyone can code up a plugin that extends the functionality of the basic software. These plugins are perfect [...]
How to use Social Media
Many companies are wondering how to use social media for marketing purposes. They've seen other companies with their Facebook Pages and Twitter accounts, but most don't quite know what to do with them. We're going [...]
Are you still using Twitter for your social media marketing?
It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still [...]