Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
365 Digital Marketing Tips – SEO, SEM, Social Media, WordPress and Analytics
365 Digital Marketing Tips - SEO, SEM, Social Media, WordPress [...]
Seattle SEO – Optimizing for Local Searches in Seattle
I have worked with some of the largest enterprise [...]
Jenn Mathews, Author at Search Engine Journal SEO, Search Marketing News and Tutorials
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What Is Rank Transition & What Does It Mean for SEO? via @sejournal, @SEOGoddessby Jenn Mathews on February 19, 2019
Learn what rank transition is, according to Google's Ranking Documents patent, and what it means […]
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How & Why Google’s Neural Matching Is Impacting Your Site via @sejournal, @SEOGoddessby Jenn Mathews on May 28, 2019
Discover how Google's neural matching algorithm might be affecting your website. The post How & […]
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Local SEO for Enterprise Sites From 2004 to 2019 via @sejournal, @SEOGoddessby Jenn Mathews on July 29, 2019
Optimizing your enterprise website for local search? Here's a checklist to follow. The post Local […]
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The Difference Between an SEO Bug & a Feature Request via @sejournal, @SEOGoddessby Jenn Mathews on February 27, 2020
Here's how to understand the difference between a bug and a feature request when approaching […]
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How You Should or Shouldn’t Use Synonyms for SEO via @sejournal, @SEOGoddessby Jenn Mathews on March 23, 2020
Read on to understand when and when not to use synonyms for SEO. The post How You Should or […]
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Knowing When & How to Hire an Enterprise SEO Expert via @sejournal, @SEOGoddessby Jenn Mathews on March 26, 2020
Here's how to know if your organization needs support from an enterprise SEO agency or an […]
The Truth About Sitelinks
Sitelinks are essentially links to different pages on one website. If you search Google for a specific company, the company's website should come up as the first result.
Tumblr: Growing Into the Next Biggest Social Media Site
Whether you are a diehard Twitter user or you couldn't live without your Facebook account, the odds are highly in favor that in the next five to seven years, your social media platform will find [...]
Boosting Sales: The Mobile Path to Purchase
The use of location tools, targeted mobile advertising, and responsive websites can drive consumer traffic and dramatically increase sales if used correctly.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps [...]
The Landing Page has Changed
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The [...]
Writing A Text Ad That Clicks and Boosts Sales
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run [...]
Top 10 Templates to Turbocharge Your Business
Owning a business can mean a lot of paperwork. First, there is the marketing plan that can help guide your business from year to year. Then, there are a myriad of documents that can be [...]
Questions to Ask Before Starting a Business
A new entrepreneur has a lot of work to do if he or she wants to enjoy success with a new venture. This has always been the case as it is not easy to get [...]
10 Business Tips for the Entrepreneur
Many people dream of becoming an entrepreneur. The idea of starting your own business sounds fun and exciting. The prospect of shrugging off the rat race and becoming your own boss is a highly enticing [...]
Setting up a WordPress Site
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have [...]
Five WordPress Themes That Will Enhance Your Business Profile
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing [...]
Getting Ready to Install WordPress
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a [...]
After WordPress Installation – Customizing Your New Site
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set [...]
Setting Up a WordPress Site with WordPress.com
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two [...]
Installing WordPress with Network Solutions
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing [...]
Hosting While Registering a Domain with Network Solutions
I highly recommend registering a domain and setting up your hosting with Network Solutions. Why? Well I have used them for many years as I set up my very first domain with them in 1997, [...]
Setting Up Hosting on Network Solutions
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can [...]
FTP – What It Means, How to Find It, and How To Use It?
When you're working with tech professionals you may have heard the three letter acronym "FTP" thrown around. Simply put, it's an age old system of transferring files through the internet, but it can be so [...]
Setting Up a WordPress Database Using cPanel
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL [...]
Registering a Domain Name on Network Solutions
Your Domain Name The Domain name is the www.yoursite.com that users will type in (or will most likely show up in the search results). If you haven’t thought of one yet, throw some ideas around [...]
Our Top 5 Free WordPress Themes
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When [...]
Marketing Strategy Templates
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. [...]
Using Pokemon Go to Benefit Your Business
Pokemon Go was released in July 2016, and quickly become one of the biggest mobile games of all time. While there has been some negatives in regard to the game that gets people out of [...]
Reaching Outside of Your Sphere – New Marketing
It simply is not possible to move a business forward in today's digital landscape without linking yourself to all of the most widely used Applications and social media outlets. However, a new business or one [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely [...]