Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
Optimizing for Near Me
Optimizing for "near me" searches: Create location pages, focus on major areas, extend content, analyze competition.
What does B2B marketing mean?
B2B marketing, or business to business marketing, is the process of promoting products or services to other businesses by marketing to those businesses as if they are customers.
Jenn’s Articles on Search Engine Journal
Starting a New Business: Obtaining Your Federal Business Tax ID (EIN)
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity.
Starting a Business: Register for State and Local Taxes
Each state and locality has its own tax laws. I have added links below to key resources that will help you learn about your state tax obligations.
Employer Documents and Responsibilities
When setting up a new business, your tax documents can be overwhelming. We've outlined what you need to help you get organized and get started.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.
The Truth About Sitelinks
Sitelinks are essentially links to different pages on one website. If you search Google for a specific company, the company's website should come up as the first result.
Tumblr: Growing Into the Next Biggest Social Media Site
Whether you are a diehard Twitter user or you couldn't live without your Facebook account, the odds are highly in favor that in the next five to seven years, your social media platform will find [...]
Boosting Sales: The Mobile Path to Purchase
The use of location tools, targeted mobile advertising, and responsive websites can drive consumer traffic and dramatically increase sales if used correctly.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps [...]
The Landing Page has Changed
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The [...]
Writing A Text Ad That Clicks and Boosts Sales
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run [...]
Top 10 Templates to Turbocharge Your Business
Owning a business can mean a lot of paperwork. First, there is the marketing plan that can help guide your business from year to year. Then, there are a myriad of documents that can be [...]
Questions to Ask Before Starting a Business
A new entrepreneur has a lot of work to do if he or she wants to enjoy success with a new venture. This has always been the case as it is not easy to get [...]
10 Business Tips for the Entrepreneur
Many people dream of becoming an entrepreneur. The idea of starting your own business sounds fun and exciting. The prospect of shrugging off the rat race and becoming your own boss is a highly enticing [...]
Setting up a WordPress Site
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have [...]
Five WordPress Themes That Will Enhance Your Business Profile
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing [...]
Getting Ready to Install WordPress
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a [...]
After WordPress Installation – Customizing Your New Site
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set [...]
Setting Up a WordPress Site with WordPress.com
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two [...]
Installing WordPress with Network Solutions
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing [...]
Hosting While Registering a Domain with Network Solutions
I highly recommend registering a domain and setting up your hosting with Network Solutions. Why? Well I have used them for many years as I set up my very first domain with them in 1997, [...]
Setting Up Hosting on Network Solutions
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can [...]
FTP – What It Means, How to Find It, and How To Use It?
When you're working with tech professionals you may have heard the three letter acronym "FTP" thrown around. Simply put, it's an age old system of transferring files through the internet, but it can be so [...]
Setting Up a WordPress Database Using cPanel
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL [...]
Registering a Domain Name on Network Solutions
Your Domain Name The Domain name is the www.yoursite.com that users will type in (or will most likely show up in the search results). If you haven’t thought of one yet, throw some ideas around [...]
Our Top 5 Free WordPress Themes
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When [...]