Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
The Impact of the “GitHub vs GitLab” SEO Project
It has been two years since the GitHub Compared Project was finalized. After months of meticulous planning, relentless collaboration, and strategic execution, the results of the SEO keyword focused "GitHub vs GitLab" project is still showing signs of winning.
The Story Behind the “GitHub vs GitLab” SEO Project
It's more than just a page on the Internet; it's a testimony to my unwavering commitment to excellence.
Jenn’s Articles on Search Engine Journal
Five Detailed Social Marketing Ideas and Tips
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
Social Media Marketing Plan: A Sample Strategy
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
Creating a Social Media Marketing Plan
If you want to succeed you will need this quick guide on how to create a social media marketing plan.
The Basics of Social Media for a Small Business
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
What is a Responsive Web Design? The wave of Responsive Design
One way to keep your web visitors' attention is to have the ability to display your web pages on multiple devices. The latest website design challenge is to provide content for different types of devices of varying sizes.
Starting a New Business
Writing a business plan is the most important part of the process of starting a business. Even if you just quickly write down your thoughts and ideas for what you want your business to be, it's good to have something in writing so you keep your focus.
Starting a New Business: Determining Legal Structure of New Business
When starting a business, you will want to know what form of business entity to establish whether it be a Sole Proprietorship, Partnership, Corporation, S Corporation, or Limited Liability Company (LLC). Your form of business will determine which income tax return form you will need to file each year.
Registering Your Business Name: Doing Business As (DBA)
An assumed name, trade name or DBA name is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.
Starting a New Business: Obtaining Your Federal Business Tax ID (EIN)
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity.
Starting a Business: Register for State and Local Taxes
Each state and locality has its own tax laws. I have added links below to key resources that will help you learn about your state tax obligations.
Employer Documents and Responsibilities
When setting up a new business, your tax documents can be overwhelming. We've outlined what you need to help you get organized and get started.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.
The Truth About Sitelinks
Sitelinks are essentially links to different pages on one website. If you search Google for a specific company, the company's website should come up as the first result.
Tumblr: Growing Into the Next Biggest Social Media Site
Whether you are a diehard Twitter user or you couldn't live without your Facebook account, the odds are highly in favor that in the next five to seven years, your social media platform will find [...]
Boosting Sales: The Mobile Path to Purchase
The use of location tools, targeted mobile advertising, and responsive websites can drive consumer traffic and dramatically increase sales if used correctly.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps [...]
The Landing Page has Changed
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The [...]
Writing A Text Ad That Clicks and Boosts Sales
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run [...]
Top 10 Templates to Turbocharge Your Business
Owning a business can mean a lot of paperwork. First, there is the marketing plan that can help guide your business from year to year. Then, there are a myriad of documents that can be [...]
Questions to Ask Before Starting a Business
A new entrepreneur has a lot of work to do if he or she wants to enjoy success with a new venture. This has always been the case as it is not easy to get [...]
10 Business Tips for the Entrepreneur
Many people dream of becoming an entrepreneur. The idea of starting your own business sounds fun and exciting. The prospect of shrugging off the rat race and becoming your own boss is a highly enticing [...]
Setting up a WordPress Site
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have [...]
Five WordPress Themes That Will Enhance Your Business Profile
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing [...]
Getting Ready to Install WordPress
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a [...]
After WordPress Installation – Customizing Your New Site
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set [...]