Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
My opinion on how Natural Language Processing Is Redefining Search Strategies in 2025
Diving into how Natural Language Processing (NLP) is reshaping SEO, highlighting its critical role in enhancing how search engines understand user queries beyond just keywords, thus revolutionizing content discovery and user engagement as we move towards 2025.
SEO Customer Journey Example
The SEO Customer Journey is a strategic approach that aligns SEO with each stage of a buyer's decision-making process. By guiding potential customers from problem awareness through to purchase, SEO can deliver relevant, timely content that addresses pain points and builds trust. This article breaks down each stage of the journey with actionable steps and examples, illustrating how SEO supports customers at every step.
Jenn’s Articles on Search Engine Journal
Digital Marketing for Seattle Companies
How to Master the Art of Local SEO Marketing in Seattle If you are a local business owner in Seattle, you need to be on the web. The sooner you master the basics of digital [...]
Learn How to Write a Social Media Marketing Plan
A few core factors drive a good solid plan which can include the target audience and the social media marketing plan management.
50 SEO Tips to Increase Ranking and Maximize Traffic
By effectively applying these SEO tips, you can boost the ranking of your webpage, increase readership, maximize authentic traffic, and greatly increase the credibility and success of your webpage.
Search Engine Optimization Explained
Search engine optimization is the process of improving visibility and access to websites and web content through the use of strategies that bring visitors the sites.
Platform Searches Benefit Search and Social Marketing
The three most common social media websites today are Facebook, Twitter, and Pinterest. All of these websites offer some form of platform searching, which can provide vital insight into connecting with your current customers and grabbing the attention of potential future clients.
Social Media for Small Business – Twitter
We expect that marketers will continue to exploit Twitter's hashtags for years to come. So now is the time to start using some of your own and increasing the size of your audience.
Social Media for Small Business – Facebook
Social media for small business and Facebook can help you find more clients and keep current ones interested.
Utilize Twitter’s Advanced Search
Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.
Effective Small Business Online Marketing Strategies
Many SMBs (small and medium-sized businesses) hire staff to handle their online marketing by developing successful strategies to drive more traffic to the company’s website.
Five Detailed Social Marketing Ideas and Tips
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
Social Media Marketing Plan: A Sample Strategy
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
Creating a Social Media Marketing Plan
If you want to succeed you will need this quick guide on how to create a social media marketing plan.
The Basics of Social Media for a Small Business
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
What is a Responsive Web Design? The wave of Responsive Design
One way to keep your web visitors' attention is to have the ability to display your web pages on multiple devices. The latest website design challenge is to provide content for different types of devices of varying sizes.
Starting a New Business
Writing a business plan is the most important part of the process of starting a business. Even if you just quickly write down your thoughts and ideas for what you want your business to be, it's good to have something in writing so you keep your focus.
Starting a New Business: Determining Legal Structure of New Business
When starting a business, you will want to know what form of business entity to establish whether it be a Sole Proprietorship, Partnership, Corporation, S Corporation, or Limited Liability Company (LLC). Your form of business will determine which income tax return form you will need to file each year.
Registering Your Business Name: Doing Business As (DBA)
An assumed name, trade name or DBA name is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.
Starting a New Business: Obtaining Your Federal Business Tax ID (EIN)
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity.
Starting a Business: Register for State and Local Taxes
Each state and locality has its own tax laws. I have added links below to key resources that will help you learn about your state tax obligations.
Employer Documents and Responsibilities
When setting up a new business, your tax documents can be overwhelming. We've outlined what you need to help you get organized and get started.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.
The Truth About Sitelinks
Sitelinks are essentially links to different pages on one website. If you search Google for a specific company, the company's website should come up as the first result.
Tumblr: Growing Into the Next Biggest Social Media Site
Whether you are a diehard Twitter user or you couldn't live without your Facebook account, the odds are highly in favor that in the next five to seven years, your social media platform will find [...]
Boosting Sales: The Mobile Path to Purchase
The use of location tools, targeted mobile advertising, and responsive websites can drive consumer traffic and dramatically increase sales if used correctly.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps [...]