Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When you are planning to launch a start up company and you want to succeed, using free WordPress themes for the [...]
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. You can start out with something as simple as the marketing objective and then go through the template to determine [...]
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers and then retain them with this marketing plan example. You can download or purchase many marketing plan examples online to [...]
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]
Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]
Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]
Google Adwords is an online advertising and marketing platform that can be tailored to your advertising budget and marketing goals. But that doesn't mean that it is easy to learn to use Google Adwords successfully! In fact, since you pay each and every time your brand or ad is displayed, you want to hit the [...]
WordPress is a great system for publishing, not the least because its open source nature means that anyone can code up a plugin that extends the functionality of the basic software. These plugins are perfect for helping you get more out of WordPress. For example, it is possible to get SEO plugins that give you [...]
Many companies are wondering how to use social media for marketing purposes. They've seen other companies with their Facebook Pages and Twitter accounts, but most don't quite know what to do with them. We're going to walk through the basics of getting set up on these social media channels with an understanding of how to [...]
It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]
...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, M25.co has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.
Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]
Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]
The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with them, or if anything, will post what they feel should go on their thread without giving thought to what engages [...]
This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]
Despite the latest growing popularity in social media marketing, many businesses still ask the question "Why social media?". The most simple answer is that if a company isn't managing their social media, then their customers will manage it for them. In retrospect, why not let your customers do all the work - right? Then you (as [...]
As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]
Our team has been allowed the unique opportunity to get to know some of the most impressive social media marketers in the industry, and as a result we have come to know the most impressive social media tools available. In addition, we have also been about to get a sneak peek into some of the up [...]
A relationship built on conversations through social media channels to establish a strong community around your brand/product.
Perhaps you have a website that you want to optimize for the best possible placement in the search engine results pages (SERPs). Or, maybe you're new to learning about search engine optimization (SEO) and you're trying to learn the lingo that search engine optimizers (SEOs) use when discussing various aspects of their jobs. Either way, [...]
If your web server has phpMyAdmin installed, you will need to create a WordPress username and database using the following steps. If a database relating to WordPress does not already exist in the Database dropdown on the left, create one: Choose a name for your WordPress database ("wordpress" or "blog" will work), enter it in [...]
