The Impact of Google Gemini and AI Overviews on Search Optimization
AI is changing the way we search and companies need to be ready for it.
B2B SEO – My first month at a B2B Enterprise Company
Everything I needed to know during my first month working for a B2B Enterprise company again.
The Impact of the “GitHub vs GitLab” SEO Project
It has been two years since the GitHub Compared Project was finalized. After months of meticulous planning, relentless collaboration, and strategic execution, the results of the SEO keyword focused "GitHub vs GitLab" project is still showing signs of winning.
The Story Behind the “GitHub vs GitLab” SEO Project
It's more than just a page on the Internet; it's a testimony to my unwavering commitment to excellence.
Unveiling Success: My first few weeks at GitHub and the positive impact
Embark on my personal journey at GitHub, where a simple robots.txt edit, coupled with unwavering support from fellow Hubbers, led to a surge in users and signups. Uncover the transformative power of collaboration and innovation in our success story.
Beyond Keywords: The SEO Revolution with Natural Language Processing (NLP)
Explore the transformative world of Search Engine Optimization (SEO) as Natural Language Processing (NLP) reshapes the digital landscape. Uncover how NLP unlocks the power of conversational search, revolutionizing user experience and propelling websites to the forefront of search rankings.
A Symphony of Customer Journey Mapping in Modern Commerce
I explore the pivotal role of customer journey mapping in modern commerce, intertwining narratives from technology corridors and horse training realms. I delve into the profound impact of understanding user experiences, fostering connections, and driving growth through empathetic navigation of digital landscapes.
Unveiling the Real Deal with SEO Conferences: Is the Investment Worth It?
Exploring the true value of SEO conferences, this inquiry questions whether the investment aligns with professional growth, considering aspects like repetitive content, networking challenges, and the need for innovative alternatives in the evolving landscape of digital marketing events. Despite reservations about traditional conferences, noteworthy exceptions in 2024 present unique perspectives, emphasizing the importance of careful evaluation for SEO professionals seeking meaningful insights and opportunities.
Can you Do SEO on your Own? You bet! Learn the power of unleashing your inner digital wizard!
Discover DIY SEO magic! Unleash your website's potential with my empowering tips.
Choosing the Right Enterprise SEO Agency: Navigating Complexity and Maximizing Success
Selecting the right SEO agency for enterprise requirements is challenging, but clear expectations and effective management lead to success.
Optimizing for Near Me
Optimizing for "near me" searches: Create location pages, focus on major areas, extend content, analyze competition.
What does B2B marketing mean?
B2B marketing, or business to business marketing, is the process of promoting products or services to other businesses by marketing to those businesses as if they are customers.
Enterprise SEO Marketing: How to Do SEO for a Website & What Is Enterprise SEO?
I've been working with enterprise companies for many years so in this post I will share how Enterprise SEO can be complex and how to make sense of it.
Template: Business Case Enterprise SEO Tools – Executive Overview
Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose a new plan based on the needs state the team has moved into. The first in this process is to [...]
365 Digital Marketing Tips – SEO, SEM, Social Media, WordPress and Analytics
365 Digital Marketing Tips - SEO, SEM, Social Media, WordPress and Analytics SEO is critically important. If your business success relies on people finding you through search, then SEO should be at the top of your marketing priorities list. You know the drill. It is impossible to generate new leads and business if no one [...]
Seattle SEO – Optimizing for Local Searches in Seattle
I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition to my years in experience helping small to medium sized businesses. What I have learned over the last 20+ years [...]
How to Use Apache to Set a Reverse Proxy
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants the information highway to be as uncluttered as possible. It wants users to find the products, information, and services they [...]
Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing
Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need to increase their knowledge of how to compete more effectively online. I wrote about this in my article on Search [...]
Google’s Neural Matching SEO Algorithm
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates in 2018, it only stands to reason that more are on the way. SEO professionals are tasked with developing and [...]
Digital Marketing for Seattle Companies
How to Master the Art of Local SEO Marketing in Seattle If you are a local business owner in Seattle, you need to be on the web. The sooner you master the basics of digital marketing in Seattle, the sooner you will see a major increase in your profits. The time for you to get [...]
Learn How to Write a Social Media Marketing Plan
A few core factors drive a good solid plan which can include the target audience and the social media marketing plan management.
50 SEO Tips to Increase Ranking and Maximize Traffic
By effectively applying these SEO tips, you can boost the ranking of your webpage, increase readership, maximize authentic traffic, and greatly increase the credibility and success of your webpage.
Search Engine Optimization Explained
Search engine optimization is the process of improving visibility and access to websites and web content through the use of strategies that bring visitors the sites.
Platform Searches Benefit Search and Social Marketing
The three most common social media websites today are Facebook, Twitter, and Pinterest. All of these websites offer some form of platform searching, which can provide vital insight into connecting with your current customers and grabbing the attention of potential future clients.
Social Media for Small Business – Twitter
We expect that marketers will continue to exploit Twitter's hashtags for years to come. So now is the time to start using some of your own and increasing the size of your audience.
Social Media for Small Business – Facebook
Social media for small business and Facebook can help you find more clients and keep current ones interested.
Utilize Twitter’s Advanced Search
Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.
Effective Small Business Online Marketing Strategies
Many SMBs (small and medium-sized businesses) hire staff to handle their online marketing by developing successful strategies to drive more traffic to the company’s website.
Five Detailed Social Marketing Ideas and Tips
Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
Social Media Marketing Plan: A Sample Strategy
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
Creating a Social Media Marketing Plan
If you want to succeed you will need this quick guide on how to create a social media marketing plan.
The Basics of Social Media for a Small Business
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
Social Media Business Plan
The Social Media Business plan is a tool designed to help enterprises create a business plan and to document projects relating to customer interaction management.
The Truth About Sitelinks
Sitelinks are essentially links to different pages on one website. If you search Google for a specific company, the company's website should come up as the first result.
Social Media Analytics with Google
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]
The Landing Page has Changed
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The problem is that many people are using the old SEO mentality of trying to tweak their keywords for the best [...]
Writing A Text Ad That Clicks and Boosts Sales
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run the ad repeatedly, with the hope that it will create a memory attached to the product. Finally, keep in mind [...]
Setting up a WordPress Site
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have been fortunate enough to build plenty of websites from the ground up discover the powerful flexibility and ease of use [...]
Five WordPress Themes That Will Enhance Your Business Profile
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing your page and conflict with the content of the page itself. Yet, having a boring layout will deter viewers and [...]
Getting Ready to Install WordPress
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a great interface that makes updating and maintaining your site easy. That said, there are a handful of things you need [...]
After WordPress Installation – Customizing Your New Site
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set up a WordPress site to the point where it is customized and ready for content. At first this may take [...]
Setting Up a WordPress Site with WordPress.com
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two flavors. First is WordPress.com and second is WordPress.org. WordPress.com is both a company and website that run multiple WordPress blogs. [...]
Installing WordPress with Network Solutions
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing your own Themes or creating Plugins. We have installed many Wordpress sites for clients that we have it down to [...]
Setting Up Hosting on Network Solutions
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can always do that later. In fact, this way you can take the time and play with Wordpress to get it [...]
Setting Up a WordPress Database Using cPanel
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL Database Wizard icon Create a Database and enter the database name - click "Next Step" Create Database User(s) and enter [...]
Our Top 5 Free WordPress Themes
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When you are planning to launch a start up company and you want to succeed, using free WordPress themes for the [...]
Marketing Strategy Templates
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. You can start out with something as simple as the marketing objective and then go through the template to determine [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]
Marketing Plan Example and Guidance
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers and then retain them with this marketing plan example. You can download or purchase many marketing plan examples online to [...]
Writing a Social Media Marketing Plan
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]