Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
My opinion on how Natural Language Processing Is Redefining Search Strategies in 2025
Diving into how Natural Language Processing (NLP) is reshaping SEO, highlighting its critical role in enhancing how search engines understand user queries beyond just keywords, thus revolutionizing content discovery and user engagement as we move towards 2025.
SEO Customer Journey Example
The SEO Customer Journey is a strategic approach that aligns SEO with each stage of a buyer's decision-making process. By guiding potential customers from problem awareness through to purchase, SEO can deliver relevant, timely content that addresses pain points and builds trust. This article breaks down each stage of the journey with actionable steps and examples, illustrating how SEO supports customers at every step.
Jenn’s Articles on Search Engine Journal
How NLP is Shaping the Future of SEO and User-Centric Search
Discover how Natural Language Processing (NLP) is transforming SEO—uncover the power of understanding user intent, boosting relevance, and optimizing for conversational search in today’s evolving digital landscape.
What the Heck is SEO?
In 2024, the question of "What is SEO?" still resonates. SEO, or Search Engine Optimization, expertly blends keywords, content, and technical insight to forge a robust digital presence. This post delves into the core principles of SEO, exploring keyword research, on-page tactics, off-page strategies, technical upkeep, and continuous performance evaluation to provide a comprehensive understanding. Join me, Jenn Mathews, as we unravel the intricacies of SEO to enhance your online visibility.
The OctoCats – my SEO Success Stories at Groupon and GitHub
Led SEO initiatives at Groupon and GitHub, achieving significant growth in impressions, clicks, and keyword rankings through technical fixes, content strategies, and cross-team collaboration for long-term search optimization success.
How to optimize content for Generative AI Overviews
Studies show that it is becoming more imperative that businesses show up in Google's AI Overviews.
The Impact of Google Gemini and AI Overviews on Search Optimization
AI is changing the way we search and companies need to be ready for it.
B2B SEO – My first month at a B2B Enterprise Company
Everything I needed to know during my first month working for a B2B Enterprise company again.
The Impact of the “GitHub vs GitLab” SEO Project
It has been two years since the GitHub Compared Project was finalized. After months of meticulous planning, relentless collaboration, and strategic execution, the results of the SEO keyword focused "GitHub vs GitLab" project is still showing signs of winning.
The Story Behind the “GitHub vs GitLab” SEO Project
It's more than just a page on the Internet; it's a testimony to my unwavering commitment to excellence.
Unveiling Success: My first few weeks at GitHub and the positive impact
Embark on my personal journey at GitHub, where a simple robots.txt edit, coupled with unwavering support from fellow Hubbers, led to a surge in users and signups. Uncover the transformative power of collaboration and innovation in our success story.
The SEO Revolution with Natural Language Processing (NLP)
Explore the transformative world of Search Engine Optimization (SEO) as Natural Language Processing (NLP) reshapes the digital landscape. Uncover how NLP unlocks the power of conversational search, revolutionizing user experience and propelling websites to the forefront of search rankings.
A Symphony of Customer Journey Mapping in Modern Commerce
I explore the pivotal role of customer journey mapping in modern commerce, intertwining narratives from technology corridors and horse training realms. I delve into the profound impact of understanding user experiences, fostering connections, and driving growth through empathetic navigation of digital landscapes.
Unveiling the Real Deal with SEO Conferences: Is the Investment Worth It?
Exploring the true value of SEO conferences, this inquiry questions whether the investment aligns with professional growth, considering aspects like repetitive content, networking challenges, and the need for innovative alternatives in the evolving landscape of digital marketing events. Despite reservations about traditional conferences, noteworthy exceptions in 2024 present unique perspectives, emphasizing the importance of careful evaluation for SEO professionals seeking meaningful insights and opportunities.
Can you Do SEO on your Own? You bet! Learn the power of unleashing your inner digital wizard!
Discover DIY SEO magic! Unleash your website's potential with my empowering tips.
Choosing the Right Enterprise SEO Agency: Navigating Complexity and Maximizing Success
Selecting the right SEO agency for enterprise requirements is challenging, but clear expectations and effective management lead to success.
Optimizing for Near Me
Optimizing for "near me" searches: Create location pages, focus on major areas, extend content, analyze competition.
What does B2B marketing mean?
B2B marketing, or business to business marketing, is the process of promoting products or services to other businesses by marketing to those businesses as if they are customers.
Enterprise SEO Marketing: How to Do SEO for a Website & What Is Enterprise SEO?
I've been working with enterprise companies for many years so in this post I will share how Enterprise SEO can be complex and how to make sense of it.
Template: Business Case Enterprise SEO Tools – Executive Overview
Having worked in-house managing large SEO Teams for enterprise level sites I often find myself in a position to review the existing agency (or agencies) as well as the toolset the team has and propose [...]
365 Digital Marketing Tips – SEO, SEM, Social Media, WordPress and Analytics
365 Digital Marketing Tips - SEO, SEM, Social Media, WordPress and Analytics SEO is critically important. If your business success relies on people finding you through search, then SEO should be at the top of [...]
Seattle SEO – Optimizing for Local Searches in Seattle
I have worked with some of the largest enterprise companies in the area focusing on their local SEO efforts as well as dealing with complexities that go into building large scale websites in addition [...]
How to Use Apache to Set a Reverse Proxy
How to Use Apache to Set a Reverse Proxy We keep referencing the user experience because it is the underlying theme of everything Google does with respect to how its search engine functions. Google wants [...]
Google’s Rank Transition – Why You Should Wait 3 Months After Optimizing
Google is always on the lookout to provide the very best user experience for anyone looking for information, services, or products on the information highway. There are millions of business owners who understand the need [...]
Google’s Neural Matching SEO Algorithm
Google’s algorithm feature, neural matching, aims to make Google even more versatile than it already is. Google is always coming up with new ways to deliver more informative and comprehensive search results. With numerous updates [...]
Digital Marketing for Seattle Companies
How to Master the Art of Local SEO Marketing in Seattle If you are a local business owner in Seattle, you need to be on the web. The sooner you master the basics of digital [...]
Learn How to Write a Social Media Marketing Plan
A few core factors drive a good solid plan which can include the target audience and the social media marketing plan management.