Jennifer Mathews is an author of the Search Engine Journal publication, but will also post industry updates, personal thoughts on where SEO and Digital Marketing is going on our blog here. Her updates will include some technically advanced for the seasoned SEO, but also covers basic strategies and tips with clear and easy to understand direction around SEO and digital marketing including SEM and Analytics. At time you might even find a post on WordPress strategies or design elements to look for in the years to come.
What the Heck is SEO?
In 2024, the question of "What is SEO?" still resonates. SEO, or Search Engine Optimization, expertly blends keywords, content, and technical insight to forge a robust digital presence. This post delves into the core principles of SEO, exploring keyword research, on-page tactics, off-page strategies, technical upkeep, and continuous performance evaluation to provide a comprehensive understanding. Join me, Jenn Mathews, as we unravel the intricacies of SEO to enhance your online visibility.
The OctoCats – my SEO Success Stories at Groupon and GitHub
Led SEO initiatives at Groupon and GitHub, achieving significant growth in impressions, clicks, and keyword rankings through technical fixes, content strategies, and cross-team collaboration for long-term search optimization success.
Jenn’s Articles on Search Engine Journal
Top 10 Templates to Turbocharge Your Business
Owning a business can mean a lot of paperwork. First, there is the marketing plan that can help guide your business from year to year. Then, there are a myriad of documents that can be [...]
Questions to Ask Before Starting a Business
A new entrepreneur has a lot of work to do if he or she wants to enjoy success with a new venture. This has always been the case as it is not easy to get [...]
10 Business Tips for the Entrepreneur
Many people dream of becoming an entrepreneur. The idea of starting your own business sounds fun and exciting. The prospect of shrugging off the rat race and becoming your own boss is a highly enticing [...]
Setting up a WordPress Site
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have [...]
Five WordPress Themes That Will Enhance Your Business Profile
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing [...]
Getting Ready to Install WordPress
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a [...]
After WordPress Installation – Customizing Your New Site
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set [...]
Setting Up a WordPress Site with WordPress.com
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two [...]
Installing WordPress with Network Solutions
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing [...]
Hosting While Registering a Domain with Network Solutions
I highly recommend registering a domain and setting up your hosting with Network Solutions. Why? Well I have used them for many years as I set up my very first domain with them in 1997, [...]
Setting Up Hosting on Network Solutions
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can [...]
FTP – What It Means, How to Find It, and How To Use It?
When you're working with tech professionals you may have heard the three letter acronym "FTP" thrown around. Simply put, it's an age old system of transferring files through the internet, but it can be so [...]
Setting Up a WordPress Database Using cPanel
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL [...]
Registering a Domain Name on Network Solutions
Your Domain Name The Domain name is the www.yoursite.com that users will type in (or will most likely show up in the search results). If you haven’t thought of one yet, throw some ideas around [...]
Our Top 5 Free WordPress Themes
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When [...]
Marketing Strategy Templates
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. [...]
Using Pokemon Go to Benefit Your Business
Pokemon Go was released in July 2016, and quickly become one of the biggest mobile games of all time. While there has been some negatives in regard to the game that gets people out of [...]
Reaching Outside of Your Sphere – New Marketing
It simply is not possible to move a business forward in today's digital landscape without linking yourself to all of the most widely used Applications and social media outlets. However, a new business or one [...]
Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely [...]
Marketing Plan Example and Guidance
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers [...]
An Insider’s Guide to Writing a Business Plan
Are you interested in starting a business? Do you have a product or service that you would like to sell? The first step towards starting a successful business is writing a business plan. A well-crafted business [...]
Writing a Social Media Marketing Plan
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it [...]
30 Website Color Palette Ideas
In the 15 plus years I have been designing websites for clients I have often found there is a slight disconnect between what they have visioned inside their head compared to what I end up [...]
A New Batch Of Social Networking Sites To Shake Up The Day
The future of the web certain looks to be headed in a social direction and our hometown of Bellevue, WA is becoming all to familiar with them.. These days, people go online to view videos [...]
Using Quizzes to Boost Your Search and Social Marketing
Want to Make a Splash on Social Media? The Top Seven Tips for Using Quizzes to Boost Your Appeal and Reach Do you work in content marketing? Are you a social media manager for a [...]